Narrow search
Showing 1 - 10 of 25
Cover Image
Future directions of strategic communication
Nothhaft, Howard (ed.); Werder, Kelly Page (ed.);  … - 2020
Persistent link: https://www.econbiz.de/10012052159
Cover Image
Strategic communication as an emerging interdisciplinary paradigm
Werder, Kelly Page; Nothhaft, Howard; Verc̆ic̆, Dejan; … - In: Future directions of strategic communication, (pp. 5-23). 2020
Persistent link: https://www.econbiz.de/10012111996
Cover Image
Strategic communication : reflections on an elusive concept
Nothhaft, Howard; Werder, Kelly Page; Verc̆ic̆, Dejan; … - In: Future directions of strategic communication, (pp. 24-38). 2020
Persistent link: https://www.econbiz.de/10012111997
Cover Image
Kommunikationscontrolling - Forschungsstand und Entwicklungen
Zerfaß, Ansgar; Buchele, Mark-Steffen - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 1, pp. 20-24
Persistent link: https://www.econbiz.de/10003647045
Cover Image
Herausforderungen und Gestaltungsansätze für immaterielle Vermögenswerte
Möller, Klaus; Piwinger, Manfred; Zerfaß, Ansgar - In: Immaterielle Vermögenswerte : Bewertung, …, (pp. 379-389). 2009
Persistent link: https://www.econbiz.de/10003905872
Cover Image
Kommunikation als Werttreiber und Erfolgsfaktor
Zerfaß, Ansgar; Piwinger, Manfred - In: Handbuch Unternehmenskommunikation, (pp. 5-16). 2007
Persistent link: https://www.econbiz.de/10003440804
Cover Image
Corporate communications from the CEO’s perspective : how top executives conceptualize and value strategic communication
Zerfaß, Ansgar; Sherzada, Muschda - In: Corporate communications : an international journal 20 (2015) 3, pp. 291-309
Persistent link: https://www.econbiz.de/10011401366
Cover Image
Strategic communication : opportunities and challenges of the research area
Holtzhausen, Derina; Zerfaß, Ansgar - In: The Routledge handbook of strategic communication, (pp. 3-17). 2015
Persistent link: https://www.econbiz.de/10010468343
Cover Image
Zwischen Intention und Emergenz : Mittelstandskommunikation im Spannungsfeld kontroverser Strategieparadigmen
Winkler, Luisa; Volk, Sophia Charlotte; Borner, Maria; … - In: Strategische Kommunikation im Spannungsfeld zwischen …, (pp. 215-232). 2018
Persistent link: https://www.econbiz.de/10011720481
Cover Image
Alignment : explicating a key concept in strategic communication
Volk, Sophia Charlotte; Zerfaß, Ansgar - In: Future directions of strategic communication, (pp. 105-123). 2020
Persistent link: https://www.econbiz.de/10012112016