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Indian consumers' purchase intention toward a United States versus local brand
Kumar, Archana; Lee, Hyun-joo; Kim, Youn-kyung - In: Journal of business research : JBR 62 (2009) 5, pp. 521-527
Persistent link: https://www.econbiz.de/10003846858
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Consumer lifestyles and adoption of high-technology products : a case of South Korea
Lee, Hyun-joo; Lim, Heejin; Jolly, Laura D.; Lee, Jieun - In: Journal of international consumer marketing 21 (2009) 2, pp. 153-167
Persistent link: https://www.econbiz.de/10003890769
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Exploring factors which motivate older consumers' self-service technologies (SSTs) adoption
Lee, Hyun-Joo; Lyu, Jewon - In: The international review of retail, distribution and … 29 (2019) 2, pp. 218-239
Persistent link: https://www.econbiz.de/10012208864
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The role of personal cultural orientation in consumer ethnocentrism among Indian consumers
Kumar, Archana; Fairhurst, Ann; Kim, Youn-kyung - In: Journal of Indian business research 5 (2013) 4, pp. 235-250
Persistent link: https://www.econbiz.de/10010364806