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~subject:"Suchmaschine"
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Suchmaschine
Online-Marketing
13,229
Internet marketing
13,113
Social Web
5,970
Social web
5,963
Consumer behaviour
5,281
Konsumentenverhalten
5,275
Zielgruppe
2,876
Werbewirkung
2,530
Advertising effects
2,513
Target group
2,479
Werbung
2,205
Advertising
2,155
Electronic Commerce
2,155
Online-Handel
2,076
Online retailing
2,073
E-commerce
2,014
Beziehungsmarketing
1,831
Relationship marketing
1,828
Markenführung
1,799
Brand management
1,798
Viral marketing
1,789
Virales Marketing
1,787
Marketingmanagement
1,654
Marketing management
1,639
Internet
1,297
Marketing
1,167
Deutschland
1,112
Germany
1,020
Markenimage
1,010
Brand image
1,003
Werbeplanung
895
Social media
887
Website
876
social media
842
Advertising planning
809
USA
787
United States
768
Search engine
699
Soziales Netzwerk
611
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Article
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Aufsatz in Zeitschrift
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Aufsatz im Buch
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Book section
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Graue Literatur
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Non-commercial literature
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56
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Guidebook
19
Hochschulschrift
19
Ratgeber
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11
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9
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Sammelwerk
6
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5
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3
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3
Elektronischer Datenträger als Beilage
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3
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1
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1
Company information
1
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1
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1
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1
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English
631
German
84
Author
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Jerath, Kinshuk
13
Penta, Antonio
12
Skiera, Bernd
11
Decarolis, Francesco
10
Ghose, Anindya
9
Jansen, Bernard J.
9
Goldmanis, Maris
8
Sayedi, Amin
8
Yang, Sha
8
Chen, Jianqing
7
Pal, Pallavi
7
Whinston, Andrew B.
7
Yang, Yanwu
7
Shakhgildyan, Ksenia
6
Simonov, Andrey
6
Wilbur, Kenneth C.
6
Zhu, Yi
6
Abou Nabout, Nadia
5
Edelman, Benjamin
5
Hosanagar, Kartik
5
Lammenett, Erwin
5
Long, Fei
5
Sapi, Geza
5
Stepanchuk, Tanja
5
Viswanathan, Siva
5
Yao, Song
5
Abhishek, Vibhanshu
4
Abrams, Zoë
4
Agarwal, Ashish
4
Ceyp, Michael
4
Cornière, Alexandre de
4
Gerstmeier, Eva
4
Ghosh, Arpita
4
Gong, Jing
4
Grewenig, Elisabeth
4
Katona, Zsolt
4
Kim, Dongwoo
4
Lergetporer, Philipp
4
Li, Beibei
4
Li, Xiaoling
4
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Springer Fachmedien Wiesbaden
5
Campus Verlag
1
Faktenkontor <Hamburg>
1
Galileo Press
1
Monopolkommission
1
National Bureau of Economic Research
1
Springer Gabler <Firma>
1
UVK Verlagsgesellschaft mbH
1
Uni-Taschenbücher GmbH
1
epubli GmbH
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
Information systems research : ISR
15
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
International journal of electronic commerce : IJEC
10
CESifo working papers
9
Electronic commerce research and applications
9
Journal of marketing research : JMR
8
International journal of electronic business
7
International journal of internet marketing and advertising : IJIMA
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of business research : JBR
7
SpringerLink / Bücher
7
Discussion papers / CEPR
6
Electronic commerce research
5
European journal of operational research : EJOR
5
International journal of industrial organization
5
Journal of electronic commerce research : JECR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of retailing
5
Leitfaden Online-Marketing ; [Bd. 1]
5
Marketing science
5
essentials
5
International journal of business information systems : IJBIS
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of management information systems : JMIS
4
Journal of marketing research
4
Management information systems : mis quarterly
4
NET Institute Working Paper
4
Quantitative marketing and economics : QME
4
Working papers / Harvard Business School, Division of Research
4
Working papers / TSE : WP
4
Business horizons
3
CESifo Working Paper
3
Games and economic behavior
3
Johnson School Research Paper Series
3
Journal of marketing analytics : JMA
3
Journal of retailing and consumer services
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
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ECONIS (ZBW)
704
USB Cologne (EcoSocSci)
9
BASE
1
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1
Maintaining equilibria during exploration in sponsored search auctions
Wortmann, Jennifer
;
Vorobeychik, Yevgeniy
;
Li, Lihong
; …
- In:
Internet and network economics : third international …
,
(pp. 119-130)
.
2007
Persistent link: https://www.econbiz.de/10003648640
Saved in:
2
SEM and SEO: core drivers of iDirect success
Hughes, David M.
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 77-93)
.
2010
Persistent link: https://www.econbiz.de/10003914065
Saved in:
3
A dynamic model of bidding patterns in sponsored search auctions
Asdemir, Kursad
- In:
Information technology and management
12
(
2011
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10008907790
Saved in:
4
Pricing display ads and contextual ads : competition, acquisition, and investment
Li, Yung-ming
;
Jhang-li, Jhih-hua
- In:
Electronic commerce research and applications
8
(
2009
)
1/6
,
pp. 16-27
Persistent link: https://www.econbiz.de/10003957890
Saved in:
5
Erfolgsfaktoren im Keyword-Advertising
Koch, Marcus
-
2007
Persistent link: https://www.econbiz.de/10003551851
Saved in:
6
Optimale Positionierung von Suchwortanzeigen
Skiera, Bernd
;
Gerstmeier, Eva
;
Stepanchuk, Tanja
-
2007
Persistent link: https://www.econbiz.de/10003551855
Saved in:
7
Keyword-Analyse
Stuber, Lukas
-
2007
Persistent link: https://www.econbiz.de/10003551915
Saved in:
8
Suchmaschinenoptimierung
Bindl, Thomas
-
2007
Persistent link: https://www.econbiz.de/10003551918
Saved in:
9
Sponsord search auctions : research opportunities in marketing
Yao, Song
;
Mela, Carl F.
-
2008
Persistent link: https://www.econbiz.de/10003947007
Saved in:
10
Budget planning for coupled campaigns in sponsored search auctions
Yang, Yanwu
;
Qin, Rui
;
Jansen, Bernard J.
;
Zhang, Jie
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 39-65
Persistent link: https://www.econbiz.de/10010360063
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