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~subject:"Suchmaschine"
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Suchmaschine
Consumer behaviour
16
Konsumentenverhalten
16
Advertising
10
Theorie
10
Theory
10
Brand image
8
Internet marketing
8
Lieferkette
8
Markenimage
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Online-Marketing
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Preismanagement
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Pricing strategy
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Supply chain
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Werbung
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Brand management
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Markenführung
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Brand
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China
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Distribution channel
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Markenartikel
6
Signalling
6
Vertriebsweg
6
game theory
6
Betriebliche Finanzwirtschaft
5
Brand extension
5
Einzelhandel
5
Managerial finance
5
Markentransfer
5
Product quality
5
Produktqualität
5
Retail trade
5
Dienstleistungsqualität
4
KMU
4
Measurement
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Messung
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SME
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Search engine
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Service quality
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brand extension
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Lu, Qiang
3
Yang, Yupin
2
DeRoos, Nicolas
1
Huangfu, Xiuhua (Stella)
1
Jeziorski, Przemysław
1
Moorthy, Sridhar
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Pei, Jian
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Singh, Sonika
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Tang, Guanting
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
4
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1
The impact of market competition on search advertising
Yang, Yupin
;
Lu, Qiang
;
Tang, Guanting
;
Pei, Jian
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 46-55
Persistent link: https://www.econbiz.de/10011292340
Saved in:
2
Travelers' prior knowledge and search advertising
Lu, Qiang
;
Yang, Yupin
;
Huangfu, Xiuhua (Stella)
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
3
,
pp. 261-272
Persistent link: https://www.econbiz.de/10013546081
Saved in:
3
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
4
Advertiser prominence effects in search advertising
Jeziorski, Przemysław
;
Moorthy, Sridhar
- In:
Management science : journal of the Institute for …
64
(
2018
)
3
,
pp. 1365-1383
Persistent link: https://www.econbiz.de/10011847252
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