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Marketing channels : a relationship management approach
Pelton, Lou E.; Strutton, David; Lumpkin, James R. - 2002 - 2nd ed
Persistent link: https://www.econbiz.de/10013468861
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B-to-B relationships : a resource, knowledge, and capability (RKC) perspective
Paswan, Audhesh K.; Panda, Swati - In: Industrial marketing management : the international … 91 (2020), pp. 92-99
Persistent link: https://www.econbiz.de/10012421682
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Opportunism, governance structure and relational norms : an interactive perspective
Paswan, Audhesh K.; Hirunyawipada, Tanawat; Iyer, Pramod - In: Journal of business research : JBR 77 (2017), pp. 131-139
Persistent link: https://www.econbiz.de/10011729903
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When inter-firm relationship benefits mitigate power asymmetry
Cowan, Kirsten; Paswan, Audhesh K.; Van Steenburg, Eric - In: Industrial marketing management : the international … 48 (2015), pp. 140-148
Persistent link: https://www.econbiz.de/10011346700
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Relationalism in marketing channels and marketing strategy
Paswan, Audhesh K.; Blankson, Charles; Guzman, Francisco - In: European journal of marketing : EJM 45 (2011) 3, pp. 310-333
Persistent link: https://www.econbiz.de/10009010674
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The Journal of Business-to-Business Marketing comes of age : some postscripts
Dant, Rajiv P.; Lapuka, Ivan I. - In: Journal of business-to-business marketing 15 (2008) 2, pp. 192-197
Persistent link: https://www.econbiz.de/10003814685
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Response to : "The Journal of Business-to-Business Marketing comes of age"
Honeycutt, Earl D.; Thelen, Shawn T. - In: Journal of business-to-business marketing 15 (2008) 2, pp. 198-203
Persistent link: https://www.econbiz.de/10003814686
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Commentary: relative presence of business-to-business research in retailing literature
Dant, Rajiv P.; Brown, James R. - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 31-39
Persistent link: https://www.econbiz.de/10003851187
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A comparative longitudinal analysis of theoretical perspectives of interorganizational relationship performance
Palmatier, Robert W.; Dant, Rajiv P.; Grewal, Dhruv - In: Journal of marketing 71 (2007) 4, pp. 172-194
Persistent link: https://www.econbiz.de/10003565709
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Effects of relationship climate, control mechanism, and communications on conflict resolution behavior and performance outcomes
Koza, Karen L.; Dant, Rajiv P. - In: Journal of retailing 83 (2007) 3, pp. 279-296
Persistent link: https://www.econbiz.de/10003515867