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Relationship marketing and distribution channels
Weitz, Barton A.; Jap, Sandy D. - In: Handbook of relationship marketing, (pp. 209-244). 2000
Persistent link: https://www.econbiz.de/10001559319
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Achieving strategic advantages in buyer-supplier relationships
Jap, Sandy D.; Weitz, Barton A. - 1996
Persistent link: https://www.econbiz.de/10000944079
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Buyer-supplier relations in industrial markets : when do buyers enter the trap of making idiosyncratic investments?
Bensaou, Ben M.; Anderson, Erin - 1997
Persistent link: https://www.econbiz.de/10000958493
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Channel management: structure, governance, and relationship management
Anderson, Erin; Coughlan, Anne T. - In: Handbook of marketing, (pp. 223-247). 2006
Persistent link: https://www.econbiz.de/10003335105
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Can inaccurate perceptions in business-to-business (B2B) relationships be beneficial?
Vosgerau, Joachim; Anderson, Erin; Ross, William T. - In: Marketing science : the marketing journal of the … 27 (2008) 2, pp. 205-224
Persistent link: https://www.econbiz.de/10003708883
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The antecedents of double compensation in concurrent channel systems in business-to-business markets
Sa Vinhas, Alberto; Anderson, Erin - In: The journal of personal selling & sales management : JPSSM 28 (2008) 2, pp. 133-144
Persistent link: https://www.econbiz.de/10003735693