Ye, XinMei; Hira Batool; Huang, Shi-Zheng - In: Journal of innovation and entrepreneurship : JIE 12 (2023), pp. 1-21
used for data analysis. Aesthetic appeal, functional layout and verbal communication have a direct impact on customer …-creation, customer engagement has a direct impact on functional, hedonic and social values, which all have a direct impact on customer … and service staff. This research extends the scene theory of e-commerce livestreaming services and provides significant …