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Value creation through integration of supply chain management and marketing strategy
Madhani, Pankaj M. - In: The IUP journal of business strategy : IJBS 9 (2012) 1, pp. 7-26
Persistent link: https://www.econbiz.de/10009569483
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Marketing and supply chain management integration : a resource-based view of competitive advantages
Madhani, Pankaj M. - In: International journal of value chain management : IJVCM 6 (2012) 3, pp. 216-239
Persistent link: https://www.econbiz.de/10009697086
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Marketing and supply chain management integration : strategic implications for enhancing customer value proposition
Madhani, Pankaj M. - In: International journal of electronic customer … 5 (2011) 2, pp. 153-170
Persistent link: https://www.econbiz.de/10009297345
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Demand chain management : enhancing customer lifetime value through integration of marketing and supply chain management
Madhani, Pankaj M. - In: The IUP journal of business strategy : IJBS 12 (2015) 3, pp. 7-26
Persistent link: https://www.econbiz.de/10011412145
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Customer-focused supply chain strategy : developing 4Rs framework for enhancing competitive advantages
Madhani, Pankaj M. - In: International journal of services and operations … 36 (2020) 4, pp. 505-530
Persistent link: https://www.econbiz.de/10012285514
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Enhancing customer lifetime value in fast fashion retailing with RFID initiatives
Madhani, Pankaj M. - In: International journal of business and globalisation : IJBG 15 (2015) 2, pp. 205-237
Persistent link: https://www.econbiz.de/10011574658
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Application of Six Sigma in supply chain management : evaluation and measurement approach
Madhani, Pankaj M. - In: The IUP journal of supply chain management : IJSCM 13 (2016) 3, pp. 34-53
Persistent link: https://www.econbiz.de/10011627062
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Supply chain management and marketing integration : enhancing customer lifetime value
Madhani, Pankaj M. - In: International journal of logistics systems and management 25 (2016) 4, pp. 441-473
Persistent link: https://www.econbiz.de/10011666242
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Building a customer-centric supply chain strategy : enhancing competitive advantages
Madhani, Pankaj M. - In: The IUP journal of business strategy : IJBS 16 (2019) 2, pp. 28-42
Persistent link: https://www.econbiz.de/10012102888
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Customer-focused supply chain strategy : developing business value-added framework
Madhani, Pankaj M. - In: The IUP journal of supply chain management : IJSCM 14 (2017) 4, pp. 7-22
Persistent link: https://www.econbiz.de/10011850101