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Proactive versus reactive apparel brands in sustainability : influences on brand loyalty
Park, Hyejune; Kim, Youn-Kyung - In: Journal of retailing and consumer services 29 (2016), pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
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Journal of Brand Management : year end review 2018
Powell, Shaun M. - In: The journal of brand management : an international journal 25 (2018) 6, pp. 494-499
Persistent link: https://www.econbiz.de/10011962800
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When brands behave badly : signaling and spillover effects of unethical behavior in the context of triple bottom line sustainability
Nichols, Bridget Satinover; Kirchoff, Jon Frederick; … - In: The journal of product & brand management 32 (2023) 6, pp. 908-926
Persistent link: https://www.econbiz.de/10014315465
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Modeling the impact of corporate social responsibility on sustainable purchase intentions : insights into brand trust and brand loyalty
Huo, Chunhui; Hameed, Javaria; Mo, Zhang; Bin Mohd Ali, … - In: Economic research 35 (2022) 1,4, pp. 4710-4739
Persistent link: https://www.econbiz.de/10014390663
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How do consumers reconcile positive and negative CSR-related information to form an ethical brand perception? : a mixed method inquiry
Brunk, Katja H.; De Boer, Cara - In: Journal of business ethics : JBE 161 (2020) 2, pp. 443-458
Persistent link: https://www.econbiz.de/10012207534
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Sustainable marketing and its impact on the image of the company
Sujanska, Lucia; Nadanyiova, Margareta - In: Marketing i menedžment innovacij : m&mi 14 (2023) 2, pp. 51-57
Persistent link: https://www.econbiz.de/10014445486
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Brand social responsibility : conceptualization, measurement, and outcomes
Grohmann, Bianca; Bodur, H. Onur - In: Journal of business ethics : JOBE 131 (2015) 2, pp. 375-399
Persistent link: https://www.econbiz.de/10011393260
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Doing well by doing good : a quantitative investigation of the litter effect
Roper, Stuart; Parker, Cathy - In: Journal of business research : JBR 66 (2013) 11, pp. 2262-2268
Persistent link: https://www.econbiz.de/10009789033
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Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke; Föhl, Ulrich; Walter, Nadine; Demmer, Vera - In: The journal of brand management : an international journal 28 (2021) 4, pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
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Society or the environment? : understanding how consumers evaluate brand messages about corporate social responsibility activities
Hanson, Sara; Jiang, Lan; Ye, Jun; Murthy, Nagesh - In: The journal of brand management : an international journal 26 (2019) 1, pp. 21-34
Persistent link: https://www.econbiz.de/10012060037