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The flagship stores as sustainability communication channels for luxury fashion retailers
Arrigo, Elisa - In: Journal of retailing and consumer services 44 (2018), pp. 170-177
Persistent link: https://www.econbiz.de/10011904369
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Slogans With Negations’ Effect on Sustainable Luxury Brand
Septianto, Felix; Kemper, Joya; Northey, Gavin - 2022
negations (vs. affirmations) increase brand trustworthiness (Studies 1 and 3) and favorable brand attitudes (Studies 1 and 2 … 3). The findings of this research can assist sustainable luxury brand managers in developing effective communication …
Persistent link: https://www.econbiz.de/10013293210
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The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara; Septianto, Felix; Thaichon, Park; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
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Sustainable Luxury Brands : Evidence from Research and Implications for Managers
Amatulli, Cesare - 2017
This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of...
Persistent link: https://www.econbiz.de/10012396523
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Sustainable luxury brands : evidence from research and implications for managers
Amatulli, Cesare; De Angelis, Matteo; Costabile, Michele; … - 2017
Persistent link: https://www.econbiz.de/10011593737
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Journal of Brand Management : year end review 2018
Powell, Shaun M. - In: The journal of brand management : an international journal 25 (2018) 6, pp. 494-499
Persistent link: https://www.econbiz.de/10011962800
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Journal of Brand Management : year end review 2019
Powell, Shaun M. - In: The journal of brand management : an international journal 26 (2019) 6, pp. 615-620
Persistent link: https://www.econbiz.de/10012120859
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Slogans with negations' effect on sustainable luxury brand
Septianto, Felix; Kemper, Joya; Northey, Gavin - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 2, pp. 97-111
Persistent link: https://www.econbiz.de/10014252784
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The hidden value of second-hand luxury: exploring the levels of second- hand integration as part of a luxury brand's strategy
Turunen, Linda Lisa Maria; Henninger, Claudia E. - In: Sustainable Luxury : An International Perspective, (pp. 13-33). 2022
Persistent link: https://www.econbiz.de/10013362537
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The effect of sustainable product innovation on the consumer-luxury brand relationship : the role of past identity salience
Hemonnet-Goujot, Aurélie; Kessous, Aurélie; Magnoni, Fanny - In: Journal of business research : JBR 139 (2022), pp. 1513-1524
Persistent link: https://www.econbiz.de/10013194474