Narrow search
Showing 1 - 10 of 1,356
Cover Image
Attitudes and actual buying behaviour of sustainable clothes from the perspective of female generations in Slovakia
Taborecka, Janka; Rajic, Tamara; Vinczeova, Miroslava; … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 3, pp. 125-133
Persistent link: https://www.econbiz.de/10014375512
Cover Image
The impact of fashion brand sustainability on consumer purchasing decisions
Mandarić, Doroteja; Hunjet, Anica; Vuković, Dijana - In: Journal of risk and financial management : JRFM 15 (2022) 4, pp. 1-17
was found between the importance of fashion brand sustainability and consumers' decisions to buy sustainable clothing … products. However, the sustainability of a fashion brand or product is among the least important factors in their purchasing … various factors that may influence consumer behaviour, such as the sustainability of a fashion brand or product, potentially …
Persistent link: https://www.econbiz.de/10013273094
Cover Image
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
Brooksworth, Frederica (ed.); Mogaji, Emmanuel (ed.);  … - 2023
INTRODUCTION -- 1. Fashion in Emerging Markets - Emerging Market Marketplace - The Fashion System -- THEME 1: BRAND … New Role in Fashion -- 7. Research, Planning & Strategy -- 8. Trend Forecasting -- THEME 3: SUSTAINABLE DISTRIBUTION AND … -- 12. The Future of Fashion Marketing. . …
Persistent link: https://www.econbiz.de/10013504664
Cover Image
Consumers interpreting sustainability : moving beyond food to fashion
Ritch, Elaine L. - In: International journal of retail & distribution management 43 (2015) 12, pp. 1162-1181
Persistent link: https://www.econbiz.de/10011431951
Cover Image
Construction of silence on issues of sustainability through branding in the fashion market
Soler, Cecilia; Baeza, Julia; Svard, Camilla - In: Marketing performativity : theories, practices and devices, (pp. 219-246). 2017
Persistent link: https://www.econbiz.de/10011616343
Cover Image
The future of sustainable fashion consumption : an empirical investigation
Oncioiu, Ionica - In: EuroEconomica 35 (2016) 1, pp. 67-74
Persistent link: https://www.econbiz.de/10011569416
Cover Image
Construction of silence on issues of sustainability through branding in the fashion market
Solér, Cecilia; Baeza, Julia; Svärd, Camilla - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 219-246
Persistent link: https://www.econbiz.de/10010511363
Cover Image
Introduction to the special issue: Sustainability as megatrend II
Prothero, Andrea; McDonagh, Pierre - In: Journal of macromarketing : examining the interactions … 35 (2015) 1, pp. 7-10
Persistent link: https://www.econbiz.de/10010504599
Cover Image
An exploration of consumers' perceptions towards sustainable fashion : a qualitative study in the UK
Lai, Zhen; Henninger, Claudia E.; Alevizou, Panayiota J. - In: Sustainability in fashion : a cradle to upcycle approach, (pp. 81-101). 2017
Persistent link: https://www.econbiz.de/10012220602
Cover Image
Determining effective sustainable fashion communication strategies
Han, Sara Li-Chou; Henninger, Claudia E.; Apeagyei, Phoebe - In: Sustainability in fashion : a cradle to upcycle approach, (pp. 127-149). 2017
Persistent link: https://www.econbiz.de/10012220608