Similar Search Results

Sustainable business marketing

Dabija, Dan Cristian - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 851-853

Persistent link: https://www.econbiz.de/10011825262

Sustainable marketing : market-driving, not market-driven

Sheth, Jagdish N.; Parvatiyar, Atul - In: Journal of macromarketing 41 (2021) 1, pp. 150-165

Persistent link: https://www.econbiz.de/10012485425

Marketing communications : embedding sustainability practices in a changing world

Adeola, Ogechi; Olaniyi, Evans - In: Marketing Communications and Brand Development in …, (pp. 287-307). 2022

Persistent link: https://www.econbiz.de/10013280206

Sustainability marketing strategies of companies in Mexico

Morales-González, Maria G.; Ayup-González, Jannett; … - In: Cuadernos de administración : quarterly publication of … 38 (2022) 72, pp. 1-14

Persistent link: https://www.econbiz.de/10014265824

Sustainable marketing : an exploratory study of a sustain-centric, versus profit-centric, approach

Dyck, Bruno; Manchanda, Rajesh V.; Vagianos, Savanna; … - In: Business and society review : journal of the W. Michael … 128 (2023) 2, pp. 195-216

Persistent link: https://www.econbiz.de/10014304299

Relationship between sustainable buying intention and marketing strategies

Salgado-Beltrán, Lizbeth; Subira-Lobera, María E.; … - In: The international journal of management science and … (2014) 12, pp. 18-30

In this paper, we analysed the relationship between sustainable buying intention (SBI) and marketing strategies (price … with marketing strategies and sustainable buying intention, so the price is still a very important factor when purchasing … marketing strategies are assets which have to invest more effort. …

Persistent link: https://www.econbiz.de/10010474530

Culture of sustainability and marketing orientation of Indian agribusiness in implementing CSR programs : insights from emerging market

Raj, Anup; Kuznecov, Andrej I.; Arun, Thankom - In: Journal of risk and financial management : JRFM 13 (2020) 11/269, pp. 1-19

The debate regarding the suitability of market orientation or culture of sustainability for corporate social responsibility (CSR) implementation and economic sustainability deserve much more scholarly attention as globalization and competition in emerging markets increases. Using qualitative...

Persistent link: https://www.econbiz.de/10012389814

The convergence of sustainability and marketing : transforming marketing to respond to a new world

Bolton, Ruth N. - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 2, pp. 107-112

Persistent link: https://www.econbiz.de/10013256363

Corporate social responsibility in Europe : rhetoric and realities

Barth, Regine (contributor); Wolff, Franziska (contributor) - 2009

The acid test of corporate social responsibility (CSR) is simply this: does it lead to positive impacts on society and the environment or is it just rhetoric? And if it does lead to positive impacts, how can these be enhanced? This timely book tackles this cutting-edge challenge by presenting...

Persistent link: https://www.econbiz.de/10011851187

Corporate accountability and sustainable development

Utting, Peter (contributor) - 2008

Persistent link: https://www.econbiz.de/10003785985

1
2
3
4
5
6
7
8
9
10
Next
Last