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Exploring the sustainable effect of mediational role of brand commitment and brand trust on brand loyalty : an empirical study

Suhan, Mendon; Nayak, Smitha; Nayak, Raveendranath; … - In: Economic research 35 (2022) 1,6, pp. 6422-6444

Persistent link: https://www.econbiz.de/10014428251

Sustainability through the lens of the professional adviser : the case for brand trust

Stoica, Michael; Hickman, Thomas M. - In: The journal of product & brand management 31 (2022) 5, pp. 689-701

Persistent link: https://www.econbiz.de/10013407484

The antecedent cognitions of brand love and its impact on brand loyalty : the moderating role of sustainability marketing

Khalid, Afia; Awan, Raheel Amir; Ali, Rizwan; Sarmad, Imran - In: Corporate governance : international journal of … 24 (2024) 3, pp. 609-626

Persistent link: https://www.econbiz.de/10015052336

Youths’ word-of-mouth in a developing country : roles of green promotion and green brand loyalty

Thanh Hai Phan; Ngoc Diep Nguyen; Hai Giang Ha; Mai Trang Le - In: Business, mangagement and economics engineering : BMEE 22 (2024) 1, pp. 112-137

Purpose - This paper investigates the mediating role of green brand loyalty between green brand image and word-of-mouth (WoM) and the moderating role of green promotion and brand social responsibility among Vietnamese youth. Research methodology - Using an online questionnaire from 1st October...

Persistent link: https://www.econbiz.de/10015052640

Sustainable development in brand loyalty : exploring the dynamics of corporate social responsibility, customer attitudes, and emotional contagion

Yuan, Jingbo; Shahzad, Muhammad Faisal; Waheed, Abdul; … - In: Corporate social responsibility and environmental management 31 (2024) 2, pp. 1042-1051

Persistent link: https://www.econbiz.de/10014507063

Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude

Sander, Frauke; Föhl, Ulrich; Walter, Nadine; Demmer, Vera - In: The journal of brand management : an international journal 28 (2021) 4, pp. 429-445

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Everyday dramas of conscience : navigating identity through creative neutralisations

Ritch, Elaine L.; Brownlie, Douglas - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 1012-1032

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Ethical branding trust : using professionals to improve sales of sustainable and ethical products

In: Annals in social responsibility : ASR 8 (2022) 1, pp. 7-8

Persistent link: https://www.econbiz.de/10013189357

How self-identity and social identity grow environmentally sustainable restaurants' brand communities via social rewards

Jang, Yoon Jung; Kim, Eojina - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 3, pp. 516-532

Persistent link: https://www.econbiz.de/10014633600

Strengthening B2B brands by signalling environmental sustainability and managing customer relationships

Vesal, Mahdi; Siahtiri, Vida; O'Cass, Aron - In: Industrial marketing management : the international … 92 (2021), pp. 321-331

Persistent link: https://www.econbiz.de/10012491089

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