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Advertising, gender and society : a psychological perspective
Zawisza-Riley, Magdalena - 2019
Persistent link: https://www.econbiz.de/10012025788
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Potenziale systematisch beschreiben, erkennen und entwickeln
Richter, Jürgen; Doll-Richter, Brigitte - In: Employability - Herausforderungen für die strategische …, (pp. 389-399). 2009
Persistent link: https://www.econbiz.de/10003880552
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Ökologieorientiertes Kommunikationsmanagement : strategische Kommunikation mit Anspruchsgruppen
Seydel, Sabine - 1998
Persistent link: https://www.econbiz.de/10000978629
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Empirically distringuishing informative and prestige effects of advertising
Ackerberg, Daniel A. - In: The Rand journal of economics 32 (2001) 2, pp. 316-333
Persistent link: https://www.econbiz.de/10001595238
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Informative advertising and optimal targeting in a monopoly
Esteban, Lola; Gil, Agustín; Hernández, José M. - In: The journal of industrial economics 49 (2001) 2, pp. 161-180
Persistent link: https://www.econbiz.de/10001600167
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Schockierende Werbung : Erfolg bei erlebnisorientierten Konsumenten
Lischka, Juliane A. - 2006
Persistent link: https://www.econbiz.de/10003139175
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A model of strategic targeted advertising
Galeotti, Andrea; Moraga-González, José Luis - 2004
We study a simultaneous move game of targeted advertising and pricing in a market with various consumer segments. In this setting we explore the implications of market segmentation on firm competitiveness. If firms are unable to target their ads on different consumer segments, a unique...
Persistent link: https://www.econbiz.de/10002059827
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Developing effective communications strategy : a benefit segmentation approach
Haley, Russell I. - 1985
Persistent link: https://www.econbiz.de/10000087995