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Cutting edge commercials : how...
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Target group
Television advertising
805
Fernsehwerbung
791
Werbewirkung
368
Advertising effects
365
Consumer behaviour
154
Konsumentenverhalten
154
Werbung
149
Advertising
144
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140
USA
136
Internet marketing
105
Online-Marketing
105
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98
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88
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86
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86
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85
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85
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81
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78
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77
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70
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68
Brand management
50
Markenführung
50
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48
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48
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48
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46
Television industry
45
Product Placement
40
Product placement
40
Commercial television
36
Privater Fernsehsender
36
Sport event
36
Sportveranstaltung
36
Broadcasting finance
33
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German
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Bakir, Aysen
5
Coffey, Amy Jo
3
Hudders, Liselot
3
Pelsmacker, Patrick de
3
Cauberghe, Verolien
2
Dens, Nathalie
2
Oates, Caroline
2
Panic, Katarina
2
Soni, Pavleen
2
Verhellen, Yann
2
Ahn, Jungsun
1
Andronikidis, Andreas I.
1
Arima, Akie
1
Auty, Susan
1
Becerra, Enrique P.
1
Bertolotti, Mauro
1
Bowen, Kevin
1
Boyle, Brett
1
Brocato, E. Deanne
1
Buijzen, Moniek
1
Burton, Scot
1
Böttner, Sibylle
1
Cannon, Hugh M.
1
Carbajal, José Antonio
1
Castonguay, Jessica
1
Cauberghe, Veroline
1
Chaar, Wes
1
Charry, Karine M.
1
Chhabra, Ginni
1
Cho, Eunji
1
Daga, Anisha
1
De Jans, Steffi
1
Deng, Yiting
1
Folse, Judith Anne Garretson
1
Fosu, Ignatius
1
Fries, Karin R.
1
Galbreth, Michael R.
1
Gentile, Douglas A.
1
Ghosh, Bikram P.
1
Giglio, J. Matt
1
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Otto-Friedrich-Universität Bamberg
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Journal of advertising : official publication of the American Academy of Advertising
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising research
3
JMM : the international journal on media management
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
The advertising and consumer culture reader
2
Young consumers : insight and ideas for responsible marketers
2
Advertising and violence : concepts and perspectives
1
Breaking new ground in theory and practice
1
Decision sciences : DS
1
Europäische Kulturen in der Wirtschaftskommunikation
1
Food policy : economics planning and politics of food and agriculture
1
INFORMS journal on applied analytics
1
International journal of consumer studies
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of marketing research : JMR
1
Journal of media business studies
1
Marketing intelligence & planning
1
Psychology & marketing
1
Society and business review
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The silver market phenomenon : marketing and innovation in the aging society
1
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
1
Zielgruppen finden und überzeugen : [WiGIM Jahrestagung am 13.10.2005]
1
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ECONIS (ZBW)
46
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1
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
2
Jugendliche Zielgruppen
Fries, Karin R.
- In:
Zielgruppen finden und überzeugen : [WiGIM …
,
(pp. 63-76)
.
2006
Persistent link: https://www.econbiz.de/10003356618
Saved in:
3
Televised consumption : women, advertisers and the early daytime television industry
Stole, Inger L.
- In:
The advertising and consumer culture reader
,
(pp. 59-75)
.
2009
Persistent link: https://www.econbiz.de/10003848355
Saved in:
4
The commodity flow of US children's television
McAllister, Matthew P.
;
Giglio, J. Matt
- In:
The advertising and consumer culture reader
,
(pp. 110-127)
.
2009
Persistent link: https://www.econbiz.de/10003848365
Saved in:
5
Dual-modality disclaimers, emotional appeals, and production techniques in food advertising airing during programs rated for children : is there a good balance?
Wicks, Jan DeBlanc
;
Warren, Ron
;
Fosu, Ignatius
;
Wicks, …
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 93-105
Persistent link: https://www.econbiz.de/10003931183
Saved in:
6
The Hispanic view of e-mail, popup, and banner advertising
Korgaonkar, Pradeep K.
;
Silverblatt, Ronnie
;
Becerra, …
- In:
International journal of e-business research : an …
6
(
2010
)
2
,
pp. 45-58
Persistent link: https://www.econbiz.de/10003977143
Saved in:
7
Survey-based targeting fine-tunes television media planning : a case for accuracy and cost efficiency
Smith, J. Alexander
;
Boyle, Brett
;
Cannon, Hugh M.
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 428-439
Persistent link: https://www.econbiz.de/10008857202
Saved in:
8
Silver advertising : older people in Japanese TV ads
Prieler, Michael
;
Kohlbacher, Florian
;
Hagiwara, Shigeru
; …
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 239-247)
.
2011
Persistent link: https://www.econbiz.de/10008746322
Saved in:
9
How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
Saved in:
10
Children's understanding of television advertising : a grounded theory approach
Andronikidis, Andreas I.
;
Lambrianidou, Maria
- In:
Psychology & marketing
27
(
2010
)
4
,
pp. 299-322
Persistent link: https://www.econbiz.de/10003963751
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