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~subject:"Television"
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Television
Television advertising
803
Fernsehwerbung
789
Werbewirkung
369
Advertising effects
366
Consumer behaviour
154
Konsumentenverhalten
154
Werbung
148
Advertising
143
United States
141
USA
137
Internet marketing
105
Online-Marketing
105
Theorie
97
Theory
97
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88
Television programme
86
Fernsehen
85
Media usage
84
Mediennutzung
84
Children
78
Kinder
77
Deutschland
69
Germany
67
Brand management
50
Hörfunkwerbung
50
Markenführung
50
Radio advertising
50
Fernsehsender
47
Target group
46
Zielgruppe
46
Television industry
44
Product Placement
40
Product placement
40
Commercial television
36
Privater Fernsehsender
36
Sport event
36
Sportveranstaltung
36
Broadcasting finance
33
Rundfunkfinanzierung
33
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German
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Wilbur, Kenneth C.
6
Kind, Hans Jarle
5
Nilssen, Tore
5
Beal, Virginia
4
Sørgard, Lars
4
Kempe, David
3
Romaniuk, Jenni
3
Xu, Linli
3
Bellman, Steven
2
Ekelund, Robert B.
2
Etayo, Cristina
2
Ford, George S.
2
Guitart, Ivan A.
2
Hartmann, Wesley R.
2
Hervet, Guillaume
2
Jackson, John D.
2
Joo, Mingyu
2
Kent, Robert J.
2
Sharp, Byron
2
Sánchez-Tabernero, Alfonso
2
Varan, Duane
2
Wright, Donald J.
2
Zhu, Yi
2
Agnew, Clark M.
1
Altrogge, Michael
1
Anand, Bharat N.
1
Artero, Juan P.
1
Avery, Rosemary J.
1
Barto, Michael
1
Bayo-Moriones, Alberto
1
Berg, Christina
1
Bharadwaj, Apoorva
1
Bleier, Alexander
1
Bollapragada, Srinivas
1
Bourreau, Marc
1
Breuer, Christoph
1
Brusco, M. J.
1
Bursztyn, Leonardo
1
Burtch, Gordon
1
Bussieck, Michael
1
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Bureau of Economic and Business Research <Champaign, Ill.>
1
Frankreich / Conseil supérieur de l'audiovisuel
1
Sächsische Landesanstalt für Privaten Rundfunk und Neue Medien
1
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European journal of marketing : EJM
3
Journal of marketing communications
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
JMM : the international journal on media management
2
Journal of advertising research
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Working papers in economics
2
Advertising in a multimedia age
1
Arts and the market
1
Aus Politik und Zeitgeschichte : APuZ
1
BLM-Schriftenreihe
1
Business history review
1
CESifo Working Paper Series
1
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1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
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1
Decision
1
Economia e politica industriale
1
Economic development : journal of the Institute of Economics, Skopje
1
Gabler Edition Wissenschaft
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of sport finance
1
International journal of the economics of business
1
Journal of African business
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of economics & management strategy : JEMS
1
Journal of health economics
1
Journal of media business studies
1
Journal of public economics
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of the Operational Research Society : OR
1
Kellogg on advertising & media : the Kellogg School of Management
1
Les rapports du CSA
1
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ECONIS (ZBW)
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1
Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 377-386
Persistent link: https://www.econbiz.de/10010227707
Saved in:
2
Ad typicality judgments in the processing of creative television ads
Peterson, Mark
;
Malhotra, Naresh K.
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 288-316
Persistent link: https://www.econbiz.de/10014234025
Saved in:
3
The long-range impact television
Comstock, George
-
1976
Persistent link: https://www.econbiz.de/10000615249
Saved in:
4
Advertising in radio and television broadcasts
Knitel, H. G.
(
contributor
)
-
1982
Persistent link: https://www.econbiz.de/10000422280
Saved in:
5
Making TV a two-way street : changing viewer engagement through interaction
Schreiber, Michael
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 37-55)
.
2008
Persistent link: https://www.econbiz.de/10003755903
Saved in:
6
Advertising practitioner perceptions of HDTV advertising : a diffusion of innovations perspective
Pashupati, Kartik
;
Kendrick, Alice
- In:
JMM : the international journal on media management
10
(
2008
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10003789762
Saved in:
7
Scheduling advertising slots for television
Brusco, M. J.
- In:
Journal of the Operational Research Society : OR
59
(
2008
)
10
,
pp. 1363-1372
Persistent link: https://www.econbiz.de/10003771696
Saved in:
8
Television: back to the future
Sharp, Byron
;
Beal, Virginia
;
Collins, Martin
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
Saved in:
9
Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.
;
Meyvis, Tom
;
Galak, Jeff
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
Saved in:
10
Competition for viewers and advertisers in a TV oligopoly
Kind, Hans Jarle
(
contributor
);
Nilssen, Tore
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003457433
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