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Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J. - In: Journal of marketing communications 19 (2013) 5, pp. 377-386
Persistent link: https://www.econbiz.de/10010227707
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Ad typicality judgments in the processing of creative television ads
Peterson, Mark; Malhotra, Naresh K. - In: International journal of advertising : the review of … 42 (2023) 2, pp. 288-316
Persistent link: https://www.econbiz.de/10014234025
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Advertising in radio and television broadcasts
Knitel, H. G. (contributor) - 1982
Persistent link: https://www.econbiz.de/10000422280
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Television advertising regulation and programme quality
Wright, Donald J. - 1992
Persistent link: https://www.econbiz.de/10000845521
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La télévision publique en Europe : Allemagne, Espagne, France, Italie, Royaume-Uni
Fansten, Michel (contributor) - 1998
Persistent link: https://www.econbiz.de/10000996846
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The long-range impact television
Comstock, George - 1976
Persistent link: https://www.econbiz.de/10000615249
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Television Advertising
Agnew, Clark M.; O'Brien, Neil - 1958
Persistent link: https://www.econbiz.de/10001390816
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The effectiveness and targeting of television advertising
Shachar, Ron - In: Journal of economics & management strategy : JEMS 7 (1998) 3, pp. 363-396
Persistent link: https://www.econbiz.de/10001247585
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Contextual priming effects of television programs on commercials : the moderating effects of age
Bellman, Steven; Robinson, Jennifer A.; Reid, Ryan; … - In: Journal of promotion management : JPM 21 (2015) 5, pp. 566-583
Persistent link: https://www.econbiz.de/10011433561
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Designing to engage a television audience : how are different media used in TV ident creation?
Macdonald, Iain - In: Arts and the market 5 (2015) 2, pp. 139-153
Persistent link: https://www.econbiz.de/10011439892