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~subject:"Television advertising"
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Television advertising
Consumer behaviour
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Schweidel, David A.
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Kent, Robert J.
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Foutz, Natasha Zhang
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Kent, Bob
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Kim, Donggwan
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Journal of advertising research
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Journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Quantitative marketing and economics : QME
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ECONIS (ZBW)
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Advertisements in DVR time : the shelf life of recorded television commercials in drama, reality, and sports programs
Kent, Bob
;
Mosley, Buffy N.
;
Schweidel, David A.
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10012007145
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2
Introducing the Ad ECG : how the set-top box tracks the lifeline of television
Kent, Robert J.
;
Schweidel, David A.
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 586-593
Persistent link: https://www.econbiz.de/10009502008
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3
Predictors of the gap between program and commercial audiences : an investigation using live tuning data
Schweidel, David A.
;
Kent, Robert J.
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 18-33
Persistent link: https://www.econbiz.de/10008822114
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4
Synergy or interference : the effect of product placement on commercial break audience decline
Schweidel, David A.
;
Foutz, Natasha Zhang
;
Tanner, Robin J.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 763-780
Persistent link: https://www.econbiz.de/10010468394
Saved in:
5
The role of slant and message consistency in political advertising effectiveness : evidence from the 2016 presidential election
Fossen, Beth L.
;
Kim, Donggwan
;
Schweidel, David A.
; …
- In:
Quantitative marketing and economics : QME
20
(
2022
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10013190778
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