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New formulations for the conflict resolution problem in the scheduling of television commercials
Giallombardo, Giovanni; Jiang, Houyuan; Miglionico, Giovanna - In: Operations research 64 (2016) 4, pp. 838-848
Persistent link: https://www.econbiz.de/10011538534
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2017 Wagner Prize finalist Carbajal et al./Turner Broadcasting System
Labe, Russell P.; Milne, R. John - In: Interfaces : the INFORMS journal on the practice of … 48 (2018) 5, pp. 402
Persistent link: https://www.econbiz.de/10011950468
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Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J. - In: Journal of marketing communications 19 (2013) 5, pp. 377-386
Persistent link: https://www.econbiz.de/10010227707
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Windowed distribution strategies for substitutive television content : an audience-centric typology
Shay, Ronen - In: JMM : the international journal on media management 17 (2015) 3, pp. 175-193
Persistent link: https://www.econbiz.de/10011432584
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Designing to engage a television audience : how are different media used in TV ident creation?
Macdonald, Iain - In: Arts and the market 5 (2015) 2, pp. 139-153
Persistent link: https://www.econbiz.de/10011439892
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New reformulations for the conflict resolution problem in the scheduling of television commercials
Giallombardo, Giovanni; Jiang, Houyuan; Miglionico, Giovanna - 2015
Persistent link: https://www.econbiz.de/10011539913
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Being hooked by the archetypal characters in drama TV ads : a structural equation modeling approach
Şener, Gül; Suher, Hasan Kemal; Bir, Ali Atif - In: Bridging the gap between advertising academia and practice, (pp. 151-166). 2017
Persistent link: https://www.econbiz.de/10011540338
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Fließende Grenzen zwischen TV-Werbung und Programm? : ein rundfunkökonomischer "Evergreen"
Fahle, Robert - In: Der Rundfunk als privates und öffentliches Gut : 25 …, (pp. 36-46). 2016
Persistent link: https://www.econbiz.de/10011544025
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Impact of death-related television programming on advertising evaluation
Rangan, Priyamvadha; Singh, Surendra N.; Landau, Mark J.; … - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 326-337
Persistent link: https://www.econbiz.de/10011410150