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Uniting the tribes : using text for marketing insight
Berger, Jonah; Humphreys, Ashlee; Ludwig, Stephan; Moe, … - In: Journal of marketing 84 (2020) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10012176296
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Wisdom from words : the psychology of consumer language
Berger, Jonah; Packard, Grant - In: Consumer psychology review 6 (2023) 1, pp. 3-16
Persistent link: https://www.econbiz.de/10014239998
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Marketing insights from text analysis
Berger, Jonah; Packard, Grant; Boghrati, Reihane; Hsu, Ming - In: Marketing letters : a journal of research in marketing 33 (2022) 3, pp. 365-377
Persistent link: https://www.econbiz.de/10013454573
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What holds attention? : linguistic drivers of engagement
Berger, Jonah; Moe, Wendy W.; Schweidel, David A. - In: Journal of marketing 87 (2023) 5, pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
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Consumer insights from text analysis
Packard, Grant; Moore, Sarah G.; Berger, Jonah - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 4, pp. 615-620
Persistent link: https://www.econbiz.de/10014370521
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Style, content, and the success of ideas
Boghrati, Reihane; Berger, Jonah; Packard, Grant - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 4, pp. 688-700
Persistent link: https://www.econbiz.de/10014370576