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Theorie
Marktforschung
37
Partial least squares
36
Marketing
34
Partielle kleinste Quadrate
32
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32
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31
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30
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Hair, Joseph F.
22
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8
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7
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6
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4
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4
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3
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3
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2
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2
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1
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1
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1
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1
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1
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1
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ECONIS (ZBW)
32
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1
Marketing
Lamb, Charles
;
Hair, Joseph F.
;
McDaniel, Carl
-
2002
-
6th ed
Persistent link: https://www.econbiz.de/10001528804
Saved in:
2
Principles of marketing
Lamb, Charles W.
-
1992
Persistent link: https://www.econbiz.de/10000835649
Saved in:
3
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2006
-
8. ed
Persistent link: https://www.econbiz.de/10003281392
Saved in:
4
Introduction to marketing
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2008
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003486976
Saved in:
5
Marketing essentials
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2012
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009546946
Saved in:
6
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
1996
-
3rd ed
Persistent link: https://www.econbiz.de/10000543596
Saved in:
7
Contemporary marketing research
McDaniel, Carl D.
;
Gates, Roger H.
-
1999
-
4. ed
Persistent link: https://www.econbiz.de/10000670972
Saved in:
8
The future of business : the essentials
Gitman, Lawrence J.
;
McDaniel, Carl D.
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10003389179
Saved in:
9
Marketing research essentials
McDaniel, Carl D.
;
Gates, Roger
-
2006
-
5. ed.
Persistent link: https://www.econbiz.de/10002933001
Saved in:
10
The future of business
Gitman, Lawrence J.
;
McDaniel, Carl D.
-
2005
-
5. ed
Persistent link: https://www.econbiz.de/10001833052
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