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Developing strategies for global markets : an evolutionary perspective
Craig, C. S.; Douglas, Susan P. - 2008
Persistent link: https://www.econbiz.de/10003655232
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Market entry strategies : an emerging market perspective
Douglas, Susan P.; Craig, C. S. - In: Foreign trade review : quarterly journal of Indian … 39 (2004) 1, pp. 182-195
Persistent link: https://www.econbiz.de/10002193694
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1987 AMA educators' proceedings
Douglas, Susan P. (contributor) - American Marketing Association - 1987
Persistent link: https://www.econbiz.de/10001548914
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Market entry strategies : an emerging market perspective
Douglas, Susan P. - In: Foreign trade review : quarterly journal of Indian … 29 (1994) 2, pp. 115-127
Persistent link: https://www.econbiz.de/10001188718
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Organizational buying behavior
Webster, Frederick E.; Wind, Yoram - 1972
Persistent link: https://www.econbiz.de/10000050221
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Market segmentation
Frank, Ronald E.; Massy, William F.; Wind, Yoram - 1972
Persistent link: https://www.econbiz.de/10000050370
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Behavioral models for market analysis : foundations for marketing action
Nicosia, Francesco M. (contributor); Wind, Yoram (contributor) - 1977
Persistent link: https://www.econbiz.de/10000053321
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Multiattribute decisions in marketing : a measurement approach
Green, Paul E.; Wind, Yoram - 1973
Persistent link: https://www.econbiz.de/10000055706
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Today's advertising laws: will they survive the digital revolution?
Sharp, Byron; Wind, Yoram - In: Journal of advertising research 49 (2009) 2, pp. 120-126
Persistent link: https://www.econbiz.de/10003860373
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
Wind, Yoram (ed.); Green, Paul E. (honouree) - 2004
Persistent link: https://www.econbiz.de/10013391457