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Maintaining equilibria during exploration in sponsored search auctions

Wortmann, Jennifer; Vorobeychik, Yevgeniy; Li, Lihong; … - In: Internet and network economics : third international …, (pp. 119-130). 2007

Persistent link: https://www.econbiz.de/10003648640

Is there an on-line advertisers' dilemma? : a study of click fraud in the pay-per-click model

Dinev, Tamara; Hu, Qing; Yayla, Ali - In: International journal of electronic commerce : IJEC 13 (2008/09) 2, pp. 29-59

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Advertising strategy

Sternthal, Brian - In: Kellogg on marketing, (pp. 215-246). 2001

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Dynamic budget allocation for social media advertising campaigns : optimization and learning

Luzon, Yossi; Pinchover, Rotem; Khmelnitsky, Eugene - In: European journal of operational research : EJOR 299 (2022) 1, pp. 223-234

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Personalized pricing and advertising : who are the winners?

Esteves, Rosa-Branca; Resende, Joana - In: International journal of industrial organization 63 (2019), pp. 239-282

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Targeted advertising with R&D rivalry

Li, Changying; Li, Youping; Zhang, Jianhu - In: Mathematical social sciences 124 (2023), pp. 24-34

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Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"

He, Xiang; Li, Michael Zhi-feng; Li, Li; Li, Jing; Hu, Jiao - In: European journal of operational research : EJOR 316 (2024) 2, pp. 617-638

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Werbung : eine Einführung

Schweiger, Günter; Schrattenecker, Gertraud - 2017 - 9., überarbeitete und erweiterte Auflage

Die Digitalisierung hat die Möglichkeiten für die Werbung gewaltig erweitert. Doch die Spielregeln für erfolgreiche Werbung und Marktkommunikation sind dennoch gleich geblieben! Die 9. Auflage dieses Standardwerkes trägt den neuesten Entwicklungen der digitalen Kommunikation Rechnung und...

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Stochastic models for budget optimization in search-based advertising

Muthukrishnan, S.; Pál, Martin; Svitkina, Zoya - In: Internet and network economics : third international …, (pp. 131-142). 2007

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Auctions with revenue guarantees for sponsored search

Abrams, Zoë; Ghosh, Arpita - In: Internet and network economics : third international …, (pp. 143-154). 2007

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