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Wholesaling, the role of the middleman and marketing costs : some forgotten concepts in marketing thought
Tamilia, Robert; Charlebois, Sylvain - In: Journal of management research 1 (2009) 2, pp. 1-20
Persistent link: https://www.econbiz.de/10003914670
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Fresh thinking in services marketing : contemporary, cutting-edge and creative thoughts
2015
Persistent link: https://www.econbiz.de/10011418234
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Special issue: Contribution of philosophy to the advancement of marketing thought
Panigyrakis, George (contributor) - 2014
Persistent link: https://www.econbiz.de/10010408204
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Geschichte der Marketing-Theorie : historische Einführung in die Marketing-Lehre
Bubik, Roland - 1996
Persistent link: https://www.econbiz.de/10000930746
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Geschichte der Marketing-Theorie : historische Einführung in d. Marketing-Lehre
Bubik, Roland - 1996
Persistent link: https://www.econbiz.de/10012700447
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Societal marketing and morality
Crane, Andrew; Desmond, John - 2009
Persistent link: https://www.econbiz.de/10003832347
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Der Kundenintegrationsbegriff im (Dienstleistungs-)Marketing
Kleinaltenkamp, Michael; Bach, Thomas; Griese, Ilka - In: Kundenintegration : Forum Dienstleistungsmanagement, (pp. 35-62). 2009
Persistent link: https://www.econbiz.de/10003808615
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Parallel universes and disciplinary space : the bifurcation of managerialism and social science in marketing studies
Hackley, Christopher E. - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 643-659
Persistent link: https://www.econbiz.de/10003886206
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Marketing theory: breaking the siege of incrementalism
Dholakia, Nikhilesh - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 825-829
Persistent link: https://www.econbiz.de/10003886249
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Beyond critical marketing
Firat, A. Fuat - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 831-834
Persistent link: https://www.econbiz.de/10003886252