Research on the product life cycle (PLC) has focused primarily on the role of diffusion. This study takes a broader theoretical perspective on the PLC by incorpuratinx informational cascades and developing testing many new hypotheses based on this theory. On average, across 30 product...

Network Effects play a major role in the takeoff and diffusion of a new product. Some researchers claim that network effects chill a budding product. However, our research indicates that network effects warm a budding market and speed its takeoff