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Theorie
Forecasting model
104
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104
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73
Relationship marketing
25
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21
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21
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71
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Armstrong, J. Scott
40
Armstrong, Jon Scott
24
Graefe, Andreas
12
Green, Kesten C.
12
Brodie, Roderick J.
7
Collopy, Fred
7
Collopy, Frederick Lynch
6
Adya, Monica
2
Cuzan, Alfred G.
2
Goodwin, Paul
2
Jones, Randall J.
2
Kennedy, Miles
2
Yokum, Thomas
2
Andress, James G.
1
Armstrong, Christopher
1
Bonfrer, Andre
1
Cuzáne, Alfred G.
1
Danaher, Peter J.
1
Evanschitzky, Heiner
1
Farley, John U.
1
Fehrer, Julia
1
Fildes, Robert
1
Franke, Richard H.
1
Frow, Pennie
1
Hubbard, Raymond T.
1
Hughes, Tim
1
Jacquart, Philippe
1
Jones, Randall J. <jun>
1
Kleinaltenkamp, Michael
1
Lusk, Edward J.
1
Löbler, Helge
1
MacGregor, Donald G.
1
Northey, Gavin
1
Ord, John Keith
1
Pagell, Ruth
1
Pels, Jaqueline
1
Peters, Linda D.
1
Petropoulos, Fotios
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Saren, Michael
1
Soelberg, Peer
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International journal of forecasting
12
Journal of business research : JBR
5
Marketing theory
2
A Wiley-interscience publication
1
APSA 2014 Annual Meeting Paper
1
Australasian marketing journal
1
Forthcoming in PS: Political Science and Politics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International series in operations research & management science
1
Journal of forecasting
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
The journal of services marketing
1
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ECONIS (ZBW)
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1
Enhancing theory development in the domain of relationship marketing : how to avoid the danger of getting stuck in the middle
Brodie, Roderick J.
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 20-23
Persistent link: https://www.econbiz.de/10011615627
Saved in:
2
Findings from evidence-based forecasting : methods for reducing forecast error
Armstrong, Jon Scott
- In:
International journal of forecasting
22
(
2006
)
3
,
pp. 583-598
Persistent link: https://www.econbiz.de/10003355974
Saved in:
3
Moneyball for managers : Paul Meehl's legacy
Armstrong, Jon Scott
-
2012
Persistent link: https://www.econbiz.de/10009505615
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4
Long-range forecasting : from crystal ball to computer
Armstrong, Jon Scott
-
1978
Persistent link: https://www.econbiz.de/10009511123
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5
Theorizing about the service dominant logic : the bridging role of middle range theory
Brodie, Roderick J.
;
Saren, Michael
;
Pels, Jaqueline
- In:
Marketing theory
11
(
2011
)
1
,
pp. 75-91
Persistent link: https://www.econbiz.de/10008988876
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6
Resource integration
Kleinaltenkamp, Michael
;
Brodie, Roderick J.
;
Frow, Pennie
- In:
Marketing theory
12
(
2012
)
2
,
pp. 201-205
Persistent link: https://www.econbiz.de/10009571602
Saved in:
7
Conditions when market share models are useful for forecasting : further empirical results
Brodie, Roderick J.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 277-285
Persistent link: https://www.econbiz.de/10001172404
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8
Predicitve accuracy of simple versus complex econometric market share models : theoretical and empirical results
Danaher, Peter J.
- In:
International journal of forecasting
8
(
1992
)
4
,
pp. 613-626
Persistent link: https://www.econbiz.de/10001135283
Saved in:
9
Leveraging the power of the sharing economy
Northey, Gavin
;
Brodie, Roderick J.
- In:
Australasian marketing journal
28
(
2020
)
3
,
pp. 1-3
Persistent link: https://www.econbiz.de/10012599926
Saved in:
10
Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
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