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Transaction costs as determinants of opportunism in integrated and independent sales forces
Anderson, Erin - In: Journal of economic behavior & organization : JEBO 3 (1988), pp. 247-264
Persistent link: https://www.econbiz.de/10001066420
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Handbook of consumer behavior
Robertson, Thomas S. (ed.);  … - 1991
Persistent link: https://www.econbiz.de/10000835008
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Managerial analysis in marketing
Sturdivant, Frederick D.; Stern, Louis W.; Grabner jr., … - 1970
Persistent link: https://www.econbiz.de/10000051813
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Consumer behavior : theoretical sources
Ward, Scott (ed.); Robertson, Thomas S. (contributor) - 1973
Persistent link: https://www.econbiz.de/10000053319
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The impact of risk and competition on choice of innovations
Gatignon, Hubert A. - In: Marketing letters : a journal of research in marketing 4 (1993) 3, pp. 191-204
Persistent link: https://www.econbiz.de/10001145777
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Market signaling and competitive bluffing : an empirical study
Eliashberg, Jehoshua; Robertson, Thomas S.; Rymon, Talia - 1996
Persistent link: https://www.econbiz.de/10000939495
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Marketing cooperation among rivals
Gatignon, Hubert A.; Robertson, Thomas S.; Sahay, Arvind - 1998
Persistent link: https://www.econbiz.de/10000982224
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Modeling multinational diffusion patterns : an efficient methodology
Gatignon, Hubert A. - In: Marketing science : the marketing journal of the … 8 (1989) 3, pp. 231-247
Persistent link: https://www.econbiz.de/10001090685
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Development mode : a transaction cost conceptualization
Robertson, Thomas S.; Gatignon, Hubert A. - 1995
Persistent link: https://www.econbiz.de/10000915982
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Perspectives in consumer behavior
Kassarjian, Harold H. (contributor);  … - 1973 - Rev. ed.
Persistent link: https://www.econbiz.de/10004614411