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Customer relationship marketing : theoretical and managerial perspectives
Malhotra, Naresh K.; Agarwal, James - 2021
Persistent link: https://www.econbiz.de/10012817819
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Marketing research : an applied orientation
Malhotra, Naresh K. - 1993
Persistent link: https://www.econbiz.de/10000326100
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Marketing research : an applied orientation
Malhotra, Naresh K. - 1999 - 3. ed
Persistent link: https://www.econbiz.de/10000670855
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Strucural reliabilty and stability of nonmetric conjoint analysis
Malhotra, Naresh K. - 2007
Persistent link: https://www.econbiz.de/10003541592
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Introduction: analyzing accumulated knowledge and influencing future research
Malhotra, Naresh K. - 2010
Persistent link: https://www.econbiz.de/10009516195
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Quantitative data analyusis : univariate techniques
Malhotra, Naresh K. - In: Marketing research : state-of-the-art perspectives ; …, (pp. 209-223). 2000
Persistent link: https://www.econbiz.de/10001611150
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Self concept and product choice : an integrated perspective
Malhotra, Naresh K. - In: Journal of economic psychology : research in economic … 9 (1988) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10001043152
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Introduction: Analyzing accumulated knowledge and influencing the future
Malhotra, Naresh K. - 2013
Persistent link: https://www.econbiz.de/10009781367
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Fundamentals of marketing research
Malhotra, Naresh K. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003445665
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Cumulative index
Sheth, Jagdish N. (contributor);  … - 2011
Persistent link: https://www.econbiz.de/10008778503