Similar Search Results

Relationship marketing and social marketing

Marques, Susana; Domegan, Christine - In: The SAGE handbook of social marketing, (pp. 44-60). 2011

Persistent link: https://www.econbiz.de/10009380710

Online-Kommunikation als Instrument des Beziehungsmanagements karitativer NPOs

Viest, Oliver - In: Nonprofit-Organisationen und gesellschaftliche …, (pp. 287-298). 2002

Persistent link: https://www.econbiz.de/10001747324

Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?

Brodie, Roderick J.; Löbler, Helge; Fehrer, Julia - In: Industrial marketing management : the international … 79 (2019), pp. 3-12

Persistent link: https://www.econbiz.de/10012064149

Value sharing in customer-supplier relationships

Lindemann, Eckhard - 2008

Persistent link: https://www.econbiz.de/10011579096

What is being exchanged? : framing the logic of value creation in financial services

Puustinen, Pekka; Saarijävi, Hannu; Maas, Peter - In: Journal of financial services marketing : JFSM 19 (2014) 1, pp. 43-51

Persistent link: https://www.econbiz.de/10010497787

Mass customization information systems in business

Blecker, Thorsten (contributor); … - 2007

"This book describes original, innovative works on IT systems for mass customization, and provides a multitude of solutions, tools, concepts and successful realizations of IT systems for mass customization. It discusses state-of-the-art mass customization while depicting the importance of IT in...