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Theorie
Bibliometrics
20,467
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20,349
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Kotler, Philip
13
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12
Malhotra, Naresh K.
12
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9
Kuß, Alfred
9
Pepels, Werner
9
Hamermesh, Daniel S.
8
Homburg, Christian
8
Ellison, Glenn
7
Krohmer, Harley
7
Meffert, Heribert
7
Albers, Sönke
6
Backhaus, Klaus
6
Bultez, Alain V.
6
Eberharter, Veronika V.
6
Franses, Philip Hans
6
Gierl, Heribert
6
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6
Holub, Hans Werner
6
Hörschgen, Hans
6
Lamb, Charles W.
6
McDaniel, Carl D.
6
Wierenga, Berend
6
Dichtl, Erwin
5
Hruschka, Harald
5
Kaas, Klaus Peter
5
Mullins, John W.
5
Olbrich, Rainer
5
Pfann, Gerard A.
5
Tappeiner, Gottfried
5
Walker, Orville C.
5
Bagozzi, Richard P.
4
Betcherman, Gordon
4
Bruhn, Manfred
4
Dekimpe, Marnik G.
4
Gans, Joshua
4
Gans, Joshua S.
4
Hammann, Peter
4
Hansen, Ursula
4
Jarrell, Stephen B.
4
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American Marketing Association
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National Bureau of Economic Research
7
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6
Duncker & Humblot
4
Springer Fachmedien Wiesbaden
4
European Society for Opinion and Marketing Research
3
Seminar on market modelling
3
Edward Elgar Publishing
2
European Marketing Academy
2
Forschungszentrum Jülich / Zentralbibliothek
2
Instituttet for Industriøkonomi og Virksomhedsstrategi <Kopenhagen>
2
Advanced Research Workshop on Science Evaluation and Its Management <1997, Prag>
1
American Management Association
1
Bergische Universität Wuppertal
1
Bundesverband Deutscher Marktforscher
1
Canada / Ministry of the Solicitor General / Research Division
1
Center for Economic Research <Tilburg>
1
Econometric Society
1
Eric Cuvillier <Firma>
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Freie Universität Berlin / Marketing-Department
1
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1
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1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Manchester Metropolitan University
1
Market Research Council
1
Marketing Science Institute <Cambridge, Mass.>
1
Marx’ "Kapital" im 21. Jahrhundert <Veranstaltung> <2017, Leipzig>
1
NATO
1
Netherlands Economic Institute
1
RWTH Aachen
1
Rosa-Luxemburg-Stiftung Sachsen
1
Springer Gabler <Firma>
1
Symposium on Operations Research <24, 1999, Magdeburg>
1
Technische Universität Dresden
1
Technische Universität Ilmenau
1
USA / Department of Agriculture
1
Universität Dortmund / Lehrstuhl für Marketing
1
Universität Frankfurt am Main / Lehrstuhl für Betriebswirtschaftslehre insbesondere Marketing
1
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Journal of marketing research : JMR
16
European journal of operational research : EJOR
13
Journal of marketing management : MM
13
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
12
Advances in economics and econometrics ; Vol. 1
11
Expanding disciplinary space : on the potential of critical marketing
10
Lehrbuch
10
SpringerLink / Bücher
10
The SAGE handbook of organizational institutionalism
10
Journal of business economics : JBE
9
ERIM report series research in management
8
Handbook of marketing decision models
8
Journal of business research : JBR
8
Journal of economic surveys
8
Marketing theory
8
The Academy of Management review : AMR
8
International journal of management reviews : IJMR
7
NBER working paper series
7
Europäische Hochschulschriften / 5
6
Gabler Edition Wissenschaft
6
H. Igor Ansoff ; Vol. 2
6
International journal of production research
6
Marketing : ZFP ; journal of research and management
6
NBER Working Paper
6
SAGE library in marketing
6
Working paper / National Bureau of Economic Research, Inc.
6
European journal of marketing : EJM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International business review : the official journal of the European International Business Academy
5
International journal of managing projects in business
5
Journal of business ethics : JOBE
5
Journal of the Academy of Marketing Science
5
Management decision : MD
5
Management information systems : mis quarterly
5
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Review of marketing research
5
Tinbergen Institute research series
5
UTB für Wissenschaft / Uni-Taschenbücher
5
Working paper / European Institute for Advanced Studies in Management
5
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ECONIS (ZBW)
1,470
EconStor
3
USB Cologne (EcoSocSci)
3
OLC EcoSci
2
Showing
1
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10
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1,478
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1
Theory, practice and impact in academic marketing research
Baker, Michael John
- In:
Journal of customer behaviour
9
(
2010
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10003965728
Saved in:
2
Honoring Donald F. Dixon
Shaw, Eric H.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008936954
Saved in:
3
Entwicklungstrends in der Marketingwissenschaft: quo vadis?
Hansen, Ursula
;
Bode, Matthias
- In:
Deutschsprachige Marketingforschung : Bestandsaufnahme …
,
(pp. 309-326)
.
2000
Persistent link: https://www.econbiz.de/10001518974
Saved in:
4
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
Backhaus, Klaus
(
ed.
);
Mühlfeld-Kerstan, Katrin
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10014008654
Saved in:
5
Kundenorientierung, Kundenzentrierung und Customer-Dominant Logic : welche Beiträge leisten die Konzepte für die kundenorientierte Unternehmensführung?
Bruhn, Manfred
;
Hadwich, Karsten
;
Saleschus, Maxim
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 109-145)
.
2023
Persistent link: https://www.econbiz.de/10013555049
Saved in:
6
Extension in the subjectifying power of marketing ideology in organizations : a Foucauldian analysis of academic marketing
Fougère, Martin
;
Skålén, Per
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10009771555
Saved in:
7
To serve man : a marketing manifesto (and an article that should not have been necessary)
Gaski, John F.
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10009753957
Saved in:
8
Synergia w działalności rynkowej przedsie̜biorstw
Suszyński, Cezary
-
1993
-
Wyd. 1
Persistent link: https://www.econbiz.de/10000893920
Saved in:
9
Semiotics and marketing : fields of research and personal data of researchers. State: july 1994
Pasquier, Martial
-
1994
Persistent link: https://www.econbiz.de/10000895298
Saved in:
10
Marktforschung: Grundlage für Marketing und Marktpolitik : zahlr. Tab.
Henze, Arno
-
1994
Persistent link: https://www.econbiz.de/10000898257
Saved in:
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