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Consumer shopping costs as a cause of slotting fees : a rent-shifting mechanism
Caprice, Stéphane; Schlippenbach, Vanessa von - 2010
retail outlet. If the complementarity effect resulting from shopping costs dominates the original substitution effect, the …
Persistent link: https://www.econbiz.de/10003974483
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Slotting allowances in a dynamic channel context
Schröder, Arne - 2009
Persistent link: https://www.econbiz.de/10003916640
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Customer reactions in Out-of-Stock situations : do promotion-induced phantom positions alleviate the similarity substitution hypothsis?
Diels, Jana Luisa; Wiebach, Nicole - 2011
Out-of-Stock (OOS) is a prevalent problem customers face at the POS. In this paper, we demonstrate both theoretically and empirically how OOS-induced substitution patterns can be explained and predicted by means of context and phantom theory. We further analyze the relevance of promotions, for...
Persistent link: https://www.econbiz.de/10008989876
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The impact of context and promotion on consumer responses and preferences in out-of-stock situations
Wiebach, Nicole; Diels, Jana L. - 2011
of brand switching for stock-outs of promotional products. Furthermore, our study emphasizes outlet switching as a so far …
Persistent link: https://www.econbiz.de/10009266902
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The impact of promotions on consumer choices and preferences in out-of-stock situations
Diels, Jana Luisa; Wiebach, Nicole; Hildebrandt, Lutz - In: Journal of retailing and consumer services 20 (2013) 6, pp. 587-598
Persistent link: https://www.econbiz.de/10010128296
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Smart customers and retail promotions : empirical evidence and supply chain implications
Freiheit, Julia - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001598070
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Measuring the Impact of Promotions on Brand Switching Under Rational Consumer Behavior
Sun, Baohong; Neslin, Scott; Srinivasan, Kannan - 2002
finding is that promotion has a strong effect on brand choice. This paper examines whether brand switching elasticities … analyses. First is a simulation based on synthetic data. We show that if the structural model is correct, brand switching … illustration of the Lucas Critique. Our overall conclusion is that reduced form model estimates of brand switching elasticities can …
Persistent link: https://www.econbiz.de/10014117114
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Impacts of category management and brand management from a retailer's perspective
Bandyopadhyay, Subir - In: Dynamic competitive analysis in marketing : proceedings …, (pp. 125-137). 1996
Persistent link: https://www.econbiz.de/10001319632
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Upfront payments and listing decisions
Baake, Pio (contributor);  … - 2008
We analyze the listing decisions of a retailer who may ask her suppliers to make upfront payments in order to be listed. We consider a sequential game with upfront payments being negotiated before short-term delivery contracts. We show that the retailer is more likely to use upfront payments the...
Persistent link: https://www.econbiz.de/10003726104
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Three essays on vertical relations : one-stop shopping, below-cost pricing, and upfront payments
Schlippenbach, Vanessa von - 2008
Persistent link: https://www.econbiz.de/10003763758