Digital technologies lead consumers to instantaneously engage with companies online following TV advertising. As a result, companies increasingly aim to coordinate TV advertising with consumer online behavior. This has led companies and researchers to examine the effect of TV ads on online...

Customer data increasingly enables online marketplace to identify buyers' preferences and provide individualized product information. I characterize the impact of such ex-ante information on buyer surplus and seller surplus. In my model, a marketplace provides an ex-ante signal about buyers'...