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Theorie
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Bruhn, Manfred
53
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49
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44
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41
Herrmann, Andreas
35
Anderson, Simon P.
28
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26
Burmann, Christoph
26
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Hruschka, Harald
25
Peitz, Martin
24
Inderst, Roman
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Kerschbamer, Rudolf
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Mullainathan, Sendhil
21
Piller, Frank T.
21
Rudanko, Leena
20
Sheth, Jagdish N.
20
Janssen, Maarten C. W.
19
Postlewaite, Andrew
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Stauss, Bernd
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18
Helm, Roland
18
Hildebrandt, Lutz
18
Meffert, Heribert
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Herweg, Fabian
17
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17
Reichwald, Ralf
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Sutter, Matthias
17
Swoboda, Bernhard
17
Vermeulen, Frederic
17
Benkenstein, Martin
16
Dellaert, Benedict G. C.
16
Gierl, Heribert
16
Hennig-Thurau, Thorsten
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Armstrong, Mark
15
Fishman, Arthur
15
Günter, Bernd
15
Helm, Sabrina
15
Moraga-González, José Luis
15
Samuelson, Larry
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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6
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American Marketing Association
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Maastricht Research School of Economics of Technology and Organizations
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Verlag Franz Vahlen
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Umeå universitet
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2
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Gabler Edition Wissenschaft
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SpringerLink / Bücher
103
NBER working paper series
98
European journal of operational research : EJOR
91
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91
NBER Working Paper
86
Europäische Hochschulschriften / 5
83
Discussion paper / Centre for Economic Policy Research
76
Management science : journal of the Institute for Operations Research and the Management Sciences
71
International journal of industrial organization
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
63
Journal of business research : JBR
62
Springer eBook Collection / Business and Economics
61
Economics letters
58
Journal of economic psychology : research in economic psychology and behavioral economics
55
Journal of economic behavior & organization : JEBO
52
Journal of retailing and consumer services
50
CESifo working papers
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The American economic review
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International journal of production research
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International journal of production economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Discussion paper
34
Operations research
34
Journal of economics
33
Working paper
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Discussion paper / Tinbergen Institute
32
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of marketing research : JMR
32
Journal of business economics : JBE
31
Faculty & research / Insead : working paper series
30
Manufacturing & service operations management : M & SOM
30
Applied economics
29
Marketing : ZFP ; journal of research and management
29
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
29
The Rand journal of economics
29
Jahrbuch der Absatz- und Verbrauchsforschung
28
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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EconStor
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USB Cologne (EcoSocSci)
13
OLC EcoSci
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1
Potenziale und Herausforderungen der Markenführung im Kontext internetbasierter Interaktionen
Totz, Carsten
-
2005
Persistent link: https://www.econbiz.de/10003339144
Saved in:
2
Interaktionsorientierte Markenführung : Bedeutung internetbasierter Formen der Kundeninteraktion für die Markenführung
Totz, Carsten
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003182562
Saved in:
3
Strategic design of interactive recommender systems
Spiekermann, Sarah
;
Christ, Mario
- In:
Economics and the Internet : proceedings from the Third …
,
(pp. 43-53)
.
2000
Persistent link: https://www.econbiz.de/10001691423
Saved in:
4
Management und Wirkungen von Marke-Kunden-Beziehungen im Konsumgüterbereich : eine Analyse unter besonderer Berücksichtigung des Beschwerdemanagements und der Markenkommunikation
Wenske, Anna Verena
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003716428
Saved in:
5
Brand attachment and a strategic brand exemplar
Park, C. Whan
;
MacInnis, Deborah J.
;
Priester, Joseph
- In:
Handbook on brand and experience management
,
(pp. 3-17)
.
2008
Persistent link: https://www.econbiz.de/10003788965
Saved in:
6
Konzeption und Determinanten des Markencommitment in Dienstleistungsbeziehungen
Benkenstein, Martin
;
Uhrich, Sebastian
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 37-55)
.
2008
Persistent link: https://www.econbiz.de/10003676005
Saved in:
7
The influence of the philosophy of science on brand loyalty
Song, Sujin
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 167-181
Persistent link: https://www.econbiz.de/10011302915
Saved in:
8
Brand engagement and brand loyalty
Goldsmith, Ronald E.
- In:
Branding and sustainable competitive advantage : …
,
(pp. 121-135)
.
2012
Persistent link: https://www.econbiz.de/10009707213
Saved in:
9
Marke mit System : die Relevanz der Theorie des regulatorischen Fokus für die Markenwahl
Büttner, Miriam
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009411077
Saved in:
10
Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi
;
Chen, Qimei
;
Tam, Leona
;
Lee, Ruby
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
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