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Taxation in digital media markets

Kind, Hans Jarle; Köthenbürger, Marko - 2016

Digital media goods and digital media platforms exhibit cost structures and network effects that imply that price and quantity effects of consumption taxes are qualitatively different compared to what we typically find for physical goods. For instance, in most European countries and US states,...

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Cheap-talk advertising and misrepresentation in vertically differentiated markets

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Two-sided price discrimination by media platforms

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Werbung : eine Einführung

Schweiger, Günter; Schrattenecker, Gertraud - 2017 - 9., überarbeitete und erweiterte Auflage

Die Digitalisierung hat die Möglichkeiten für die Werbung gewaltig erweitert. Doch die Spielregeln für erfolgreiche … Werbung und Marktkommunikation sind dennoch gleich geblieben! Die 9. Auflage dieses Standardwerkes trägt den neuesten … Entwicklungen der digitalen Kommunikation Rechnung und zeigt, dass erfolgreiche Werbung Online- und Offline …

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