Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
On "brand" : whether a semioti...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theorie
Consumer behaviour
82,942
Konsumentenverhalten
80,462
Marketing
31,412
Brand management
17,666
Markenführung
17,252
Marketingmanagement
17,084
Marketing management
16,495
Theory
13,549
Relationship marketing
11,604
Beziehungsmarketing
11,516
Markenimage
9,365
Brand image
9,300
Markenartikel
9,240
Deutschland
8,342
Brand
8,200
USA
7,530
Germany
7,434
United States
7,099
Online-Marketing
6,431
Internet marketing
6,373
Social Web
6,266
Social web
6,260
Customer satisfaction
6,116
Kundenzufriedenheit
5,910
Online-Handel
5,765
Online retailing
5,752
Einzelhandel
4,950
Retail trade
4,810
Service quality
4,647
Dienstleistungsqualität
4,575
Werbung
4,487
Electronic Commerce
4,459
Werbewirkung
4,402
Advertising
4,366
Advertising effects
4,330
E-commerce
4,126
Verbraucherverhalten
3,658
Experiment
3,496
Emotion
3,428
more ...
less ...
Online availability
All
Free
3,050
Undetermined
2,225
Type of publication
All
Book / Working Paper
7,912
Article
5,802
Journal
18
Type of publication (narrower categories)
All
Article in journal
4,602
Aufsatz in Zeitschrift
4,602
Graue Literatur
2,459
Non-commercial literature
2,459
Working Paper
2,073
Arbeitspapier
1,917
Hochschulschrift
1,754
Thesis
1,551
Aufsatz im Buch
1,132
Book section
1,132
Bibliografie enthalten
850
Bibliography included
850
Lehrbuch
588
Textbook
528
Collection of articles of several authors
379
Sammelwerk
379
Aufsatzsammlung
269
Collection of articles written by one author
124
Sammlung
124
Konferenzschrift
113
Handbook
101
Handbuch
101
Case study
99
Fallstudie
99
Conference proceedings
70
Glossar enthalten
66
Glossary included
66
Systematic review
66
Übersichtsarbeit
66
Festschrift
39
Conference paper
30
Konferenzbeitrag
30
Reprint
28
Bibliografie
23
Mehrbändiges Werk
19
Multi-volume publication
19
Einführung
18
Forschungsbericht
16
Amtsdruckschrift
14
Government document
14
more ...
less ...
Language
All
English
9,806
German
3,721
French
107
Polish
50
Italian
23
Spanish
23
Dutch
15
Undetermined
14
Portuguese
6
Norwegian
4
Russian
4
Swedish
4
Hungarian
3
Danish
2
Romanian
2
Slovak
1
more ...
less ...
Author
All
Meffert, Heribert
77
Bruhn, Manfred
74
Bauer, Hans H.
46
Pepels, Werner
46
Homburg, Christian
45
Huber, Frank
43
Hruschka, Harald
40
Franses, Philip Hans
36
Albers, Sönke
35
Herrmann, Andreas
35
Ahlert, Dieter
34
Burmann, Christoph
33
Anderson, Simon P.
30
Backhaus, Klaus
30
Esch, Franz-Rudolf
30
Kleinaltenkamp, Michael
30
Kotler, Philip
30
Peitz, Martin
29
Diller, Hermann
28
Sattler, Henrik
28
Kuß, Alfred
27
Gierl, Heribert
25
Sheth, Jagdish N.
25
Hildebrandt, Lutz
23
Inderst, Roman
23
Kerschbamer, Rudolf
23
Unger, Fritz
22
Benkenstein, Martin
21
Berndt, Ralph
21
Mullainathan, Sendhil
21
Swoboda, Bernhard
21
Tomczak, Torsten
21
Blundell, Richard W.
20
Fishman, Arthur
19
Janssen, Maarten C. W.
19
Malhotra, Naresh K.
19
Postlewaite, Andrew
19
Shy, Oz
19
Dellaert, Benedict G. C.
18
Fritz, Wolfgang
18
more ...
less ...
Institution
All
National Bureau of Economic Research
104
Springer Fachmedien Wiesbaden
20
American Marketing Association
16
Erasmus Research Institute of Management
12
Fördergesellschaft Marketing an der Universität Augsburg
12
INSEAD
11
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
European University Institute / Department of Economics
8
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
Deutschland / Bundeswehr / Universität Hamburg
5
Econometrisch Instituut <Rotterdam>
5
European Society for Opinion and Marketing Research
5
Verlag Franz Vahlen
5
Center for Economic Research <Tilburg>
4
Duncker & Humblot
4
Edward Elgar Publishing
4
Institut für Markt- und Distributionsforschung <Köln>
4
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
4
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
4
Springer-Verlag GmbH
4
Chartered Institute of Marketing
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Seminar on market modelling
3
Springer Gabler <Firma>
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
USA / Department of Agriculture
3
Umeå universitet
3
University of Waterloo / Department of Economics
3
Universität Duisburg <1980-2002>
3
Université catholique de Louvain / Institut de recherches économiques et sociales <1941-1960>
3
American Management Association
2
Bildungswissenschaftliche Hochschule Flensburg
2
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Christian-Albrechts-Universität zu Kiel
2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
European Communication Council
2
European Marketing Academy
2
Federal Trade Commission
2
Foerder Institute for Economic Research <Tēl-Āvîv>
2
Forschungskreis Tourismus-Management
2
more ...
less ...
Published in...
All
Europäische Hochschulschriften / 5
155
Gabler Edition Wissenschaft
137
SpringerLink / Bücher
130
Management science : journal of the Institute for Operations Research and the Management Sciences
106
NBER working paper series
103
Working paper / National Bureau of Economic Research, Inc.
98
NBER Working Paper
91
Discussion paper / Centre for Economic Policy Research
77
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
77
Journal of business research : JBR
74
European journal of operational research : EJOR
68
International journal of industrial organization
67
Economics letters
65
Springer eBook Collection / Business and Economics
64
Journal of economic psychology : research in economic psychology and behavioral economics
55
Journal of economic behavior & organization : JEBO
53
Lehrbuch
53
Journal of business economics : JBE
51
Journal of retailing and consumer services
51
The American economic review
46
CESifo working papers
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
44
Marketing : ZFP ; journal of research and management
42
Journal of marketing research : JMR
41
Discussion papers / CEPR
39
Neue betriebswirtschaftliche Forschung : Nbf
39
Operations research
39
Jahrbuch der Absatz- und Verbrauchsforschung
38
Schriften zu Marketing und Management
38
Working paper
38
Faculty & research / Insead : working paper series
37
International journal of production economics
37
The Rand journal of economics
37
Applied economics
36
Journal of economics
36
Discussion paper
35
Discussion paper / Tinbergen Institute
35
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
35
The journal of industrial economics
34
more ...
less ...
Source
All
ECONIS (ZBW)
13,549
EconStor
162
USB Cologne (EcoSocSci)
19
OLC EcoSci
2
Showing
1
-
10
of
13,732
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Preis und Markendehnung : eine empirische Analyse
Rumpf, Katia
-
2011
Persistent link: https://www.econbiz.de/10009236159
Saved in:
2
National
brand
's local advertising and wholesale-price incentive under prior versus no prior information
Amrouche, Nawel
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 161-174
Persistent link: https://www.econbiz.de/10011738518
Saved in:
3
Competitive product positioning and pricing under
brand
loyalty
Enström, Rickard
;
Ghosh, Subhadip
- In:
Indian economic review : biannual journal of the Delhi …
51
(
2016
)
1/2
,
pp. 69-81
Persistent link: https://www.econbiz.de/10011873034
Saved in:
4
Incongruity between ads and consumer expectations of advertising
Loef, Joost
-
2002
Persistent link: https://www.econbiz.de/10001701827
Saved in:
5
The impact of
brand
and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
6
Die Führung der Unternehmensmarke : ein Ansatz zum zielgruppenorientierten Corporate
Branding
Bierwirth, Andreas
-
2003
Persistent link: https://www.econbiz.de/10001751164
Saved in:
7
Die Führung der Unternehmensmarke : ein Ansatz zum zielgruppenorientierten Corporate
Branding
Bierwirth, Andreas
-
2003
Unter dem Schlagwort des "Corporate
Branding
" steht ein weiterer Aspekt der Markenführung im Fokus des …
Persistent link: https://www.econbiz.de/10011942965
Saved in:
8
Marketing
and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
9
Komunikacja rynkowa : strategie i instrumenty
Pilarczyk, Bogna
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009535388
Saved in:
10
Marketing
concepts can have a life of their own : representation and pluralism in
marketing
concept analysis
Patsiaouras, Georgios
- In:
Marketing theory
19
(
2019
)
4
,
pp. 559-566
Persistent link: https://www.econbiz.de/10012109461
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
