In the technology and design industries, one product builds on another: a smart television enhances a smart phone. However, due to complimentary features, the utility gained by owning both products from the same firm is greater than the sum of the two products' utility if purchased from separate...

Sowohl in der Wissenschaft als auch in der Unternehmenspraxis wird die langfristige Bindung von Kunden verstärkt als kritischer Erfolgsfaktor identifiziert und entsprechend intensiv diskutiert. Fragen, die in diesem Zusammenhang aufgeworfen werden, sind: "Welche Größen beeinflussen die...

Competition policy often relies on the assumption of a rational consumer, although other models may better account for people’s decision behavior. In three experiments, we investigate the influence of loyalty rebates on consumers based on the alternative Cumulative Prospect Theory (CPT), both...