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Predicting and optimizing marketing performance in dynamic markets
Guhl, Daniel; Paetz, Friederike; Wagner, Udo; Wedel, Michel - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10014519134
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Komunikacja rynkowa : strategie i instrumenty
Pilarczyk, Bogna (contributor) - 2011
Persistent link: https://www.econbiz.de/10009535388
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Marktforschung: Grundlage für Marketing und Marktpolitik : zahlr. Tab.
Henze, Arno - 1994
Persistent link: https://www.econbiz.de/10000898257
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Nonparametric inference of utilities : entropy analysis with applications to consumer theory
Herfert, Matthias (contributor) - 2006
Persistent link: https://www.econbiz.de/10003768490
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Extending the Rotterdam model to test hierarchical market structures
Vilcassim, Naufel - In: Marketing science : the marketing journal of the … 8 (1989) 2, pp. 181-190
Persistent link: https://www.econbiz.de/10001090748
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Positionierung von Kaufprozessen im informationsökonomischen Dreieck : Operationalisierung und verhaltenswissenschaftliche Prüfung
Weiber, Rolf - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 47 (1995) 2, pp. 99-123
Persistent link: https://www.econbiz.de/10001174454
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Advertising and consumer demand : a differential approach
Selvanathan, Eliyathamby Antony - In: Economics letters 31 (1989) 3, pp. 215-219
Persistent link: https://www.econbiz.de/10001076315
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The destructive effect of complex analytics on innovativeness
Güçlü, Burçin; Canela, Miguel-Ángel - In: International journal of applied behavioral economics : … 6 (2017) 4, pp. 38-56
Persistent link: https://www.econbiz.de/10011820539
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Einsatz neuronaler Netze im Pharmamarketing
Sink, Klaus - 1992
Persistent link: https://www.econbiz.de/10000883638