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Quantifying the relationship between e-advertising capabilities and marketing mix cost savings
Singh, Vikramjit; Jaskirat Singh - In: International journal of applied management science : IJAMS 16 (2024) 1, pp. 44-67
Persistent link: https://www.econbiz.de/10015057111
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The managers guide to competitive marketing strategies
Paley, Norton - 1989
Persistent link: https://www.econbiz.de/10000764566
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Bankmarketing im Firmenkundengeschäft : von der Strategie zum Kunden
Schmoll, Anton (ed.) - 1997
Persistent link: https://www.econbiz.de/10000622925
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Strategic issues in marketing
Wills, Gordon (contributor) - 1974
Persistent link: https://www.econbiz.de/10000581559
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Segmentation and positioning for strategic marketing decisions
Myers, James H. - 1996
Persistent link: https://www.econbiz.de/10000584302
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Strategisches Marketing für Publikumszeitschriften
Streng, Isabel - 1996
Persistent link: https://www.econbiz.de/10000585061
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Strategisches Marketing : Führungskonzept und Promoter des Reengineering
Schließmann, Christoph Philipp - 1995
Persistent link: https://www.econbiz.de/10000543183
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Strategic market management
Aaker, David A. - 1998 - 5. ed.
Persistent link: https://www.econbiz.de/10000655641
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Strategisches Handelsmanagement : Erfolgskonzepte und Profilierungsstrategien am Beispiel des Automobilhandels
Ahlert, Dieter; Kollenbach, Stephan; Korte, Christian - 1996
Persistent link: https://www.econbiz.de/10000563853