Similar Search Results

Optimal promotional mix and pricing when faced with uncertain product value

Wang, Ruibing; Wang, Qiao; Chiang, Wei-yu Kevin - In: European journal of operational research : EJOR 313 (2024) 2, pp. 637-651

Persistent link: https://www.econbiz.de/10014456616

Dynamic pricing decisions by potential tourists under uncertainty : the effects of tourism advertising

Song, Hongjuan; Jiang, Yushi - In: Tourism economics : the business and finance of tourism … 25 (2019) 2, pp. 213-234

Persistent link: https://www.econbiz.de/10011986374

Is ambiguity an efficient tool in Instagram ads?

Khrouf, Lilia; Maghraoui, Souad - In: International journal of technology marketing : IJTMkt 17 (2023) 4, pp. 347-362

Persistent link: https://www.econbiz.de/10014428105

Does personalized information improve health plan choices when individuals are distracted?

Kaumann, Cornel; Müller, Tobias; Hefti, Andreas; Boes, … - 2018

Choice-based health insurance systems allow individuals to select a health plan that fits their needs. However, bounded rationality and limited attention may lead to sub-optimal insurance coverage and higher-than-expected out-of-pocket payments. In this paper, we study the impact of providing...

Persistent link: https://www.econbiz.de/10011857122

Advertising in a competitive market : the role of product standards, customer learning, and switching costs

Anderson, Eric T.; Simester, Duncan - In: Journal of marketing research : JMR 50 (2013) 4, pp. 489-504

Persistent link: https://www.econbiz.de/10009786164

Cheap-talk advertising and misrepresentation in vertically differentiated markets

Gardete, Pedro M. - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 609-621

Persistent link: https://www.econbiz.de/10009787933

Joint pricing and advertising strategy with reference price effect

Lu, Lihao; Gou, Qinglong; Tang, Wansheng; Zhang, Jianxiong - In: International journal of production research 54 (2016) 17/18, pp. 5250-5270

Persistent link: https://www.econbiz.de/10011530197

How do advertised brands benefit from private labels? : an application of rational expectations models

Chen, Guan-ru - In: Applied economics 46 (2014) 22/24, pp. 2891-2902

Persistent link: https://www.econbiz.de/10010417137

Market demand of smart but uninformed consumers rotates counterclockwise with better information : surprising welfare effects

Graça, Tarcisio Barroso da; Masson, Robert T. - In: Applied economics letters 23 (2016) 1/3, pp. 11-14

Persistent link: https://www.econbiz.de/10011414186

Price advertising by manufacturers and dealers

Xu, Linli; Wilbur, Kenneth C.; Siddarth, S.; … - In: Management science : journal of the Institute for … 60 (2014) 11, pp. 2816-2834

Persistent link: https://www.econbiz.de/10010461797

1
2
3
4
5
6
7
8
9
10
Next
Last