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Satisfaction : a behavioral perspective on the consumer

Oliver, Richard L. - 2010 - 2. ed.

Persistent link: https://www.econbiz.de/10003752230

Satisfaction : a behavioral perspective on the consumer

Oliver, Richard L. - 2015 - Second edition

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all...

Persistent link: https://www.econbiz.de/10014497661

Network externalities : not cool? ; a comment on "The chilling effects of network externalities"

Rust, Roland T. - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 18-19

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Flexible regression

Rust, Roland T. - In: Journal of marketing research : JMR 25 (1988) 1, pp. 10-24

Persistent link: https://www.econbiz.de/10001040378

Service quality : new directions in theory and practice

Rust, Roland T. (ed.) - 1994

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The chilling effects of network externalities : perspectives and conclusions

Goldenberg, Jacob; Libai, Barak; Muller, Eitan - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 22-24

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Determining the return on quality (ROQ)

Rust, Roland T.; Zahorik, Anthony J.; Keiningham, Timothy L. - In: Handbuch Dienstleistungsmanagement : von der …, (pp. 873-898). 2001

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Estimating geographic customer densities using kernel density estimation

Donthu, Naveen - In: Marketing science : the marketing journal of the … 8 (1989) 2, pp. 191-203

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Effectiveness of some simple pricing strategies under varying expectations of competitor behavior

Griffith, David E. - In: Marketing letters : a journal of research in marketing 4 (1993) 2, pp. 113-126

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The simple rules of a complex world

Rand, William; Rust, Roland T. - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 658-660

Persistent link: https://www.econbiz.de/10011574508