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Strategic marketing decision models for the pharmaceutical industry

Shankar, Venkatesh - In: Handbook of marketing decision models, (pp. 469-498). 2008

Persistent link: https://www.econbiz.de/10003755289

Key issues in multichannel customer management : current knowledge and future directions

Neslin, Scott A.; Shankar, Venkatesh - In: Journal of interactive marketing : a quarterly … 23 (2009) 1, pp. 70-81

Persistent link: https://www.econbiz.de/10003833065

New product preannouncements and shareholder value : don't make promises you can't keep

Sorescu, Alina; Shankar, Venkatesh; Kushwaha, Tarun - In: Journal of marketing research : JMR 44 (2007) 3, pp. 468-489

Persistent link: https://www.econbiz.de/10003547868

Efficient replenishment in the distribution channel

Yan, Dong; Shankar, Venkatesh; Dresner, Martin - In: Journal of retailing 83 (2007) 3, pp. 253-278

Persistent link: https://www.econbiz.de/10003515637

Pricing strategies for hybrid bundles : analytical model and insights

Meyer, Jeffrey; Shankar, Venkatesh - In: Journal of retailing 92 (2016) 2, pp. 133-146

Persistent link: https://www.econbiz.de/10011504965

Dimensions and determinants of retailer pricing strategy and tactics

Shankar, Venkatesh; Bolton, Ruth N. - 1999

Persistent link: https://www.econbiz.de/10001412767

Price competition between pure play versus bricks-and-clicks e-tailers: analytical model and empirical analysis

Pan, Xing; Shankar, Venkatesh; Ratchford, Brian T. - In: The economics of the Internet and e-commerce, (pp. 29-61). 2002

Persistent link: https://www.econbiz.de/10001772680

Pricing hybrid bundles by understanding the drivers of willingness to pay

Meyer, Jeffrey; Shankar, Venkatesh; Berry, Leonard L. - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 497-515

Persistent link: https://www.econbiz.de/10011879704

Modeling the evolution of system technology performance when component and system technology performances interact : commensalism and amensalism

Zhang, Guanglu; McAdams, Daniel A.; Shankar, Venkatesh; … - In: Technological forecasting & social change : an … 125 (2017), pp. 116-124

Persistent link: https://www.econbiz.de/10011899479

Price Competition between Pure Play vs. Bricks-and-Clicks E-Tailers : Analytical Model and Empirical Analysis

Pan, Xing; Shankar, Venkatesh; Ratchford, Brian T. - 2014

In this paper, we first develop a game theoretic model of price competition between a pure play e-tailer and a bricks-and-clicks e-tailer. We show that in general, the pure play e-tailer has a lower equilibrium price. We then develop a simultaneous equation model of e-tailer price and traffic...

Persistent link: https://www.econbiz.de/10014033206