Narrow search
Showing 1 - 10 of 628,279
Cover Image
Cheap-talk advertising and misrepresentation in vertically differentiated markets
Gardete, Pedro M. - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 609-621
Persistent link: https://www.econbiz.de/10009787933
Cover Image
Coordination of pricing, advertising, and production decisions for multiple products
Bajwa, Naeem; Sox, Charles R. - In: International journal of services and operations management 22 (2015) 4, pp. 495-521
Persistent link: https://www.econbiz.de/10011459037
Cover Image
An analytical framework for retailer price and advertising decisions for products with temperature-sensitive demand
Chenavaz, Régis; Escobar, Octavio; Rousset, Xavier - In: Applied economics 51 (2019) 52, pp. 5683-5693
Persistent link: https://www.econbiz.de/10012197268
Cover Image
Kommunikative Marketingplanung bei Werbebeschränkungen
Hets, Johannes G. - 1989
Persistent link: https://www.econbiz.de/10000801452
Cover Image
Advertising and promotion management
Rossiter, John R.; Percy, Larry - 1987
Persistent link: https://www.econbiz.de/10000782620
Cover Image
Kommunikationspolitik : Bedeutung - Strategien - Instrumente
Bruhn, Manfred - 1997
Persistent link: https://www.econbiz.de/10000612244
Cover Image
Informative Reklame
Bester, Helmut - 1998
Persistent link: https://www.econbiz.de/10000168392
Cover Image
Werbung/Marketing und Kommunikation
Felser, Georg - 2007
Persistent link: https://www.econbiz.de/10003427116
Cover Image
Kommunikationspolitik : systematischer Einsatz der Kommunikation für Unternehmen
Bruhn, Manfred - 2007 - 4., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003470993