Brand choice is the biased, mindful and behavioral tendency which direct consumer’s predisposition toward a brand …. Brand choice is a fundamental element for all marketing strategies. Strong brand choice is the founding block for brand … loyalty. Brand loyalty is one of the key drivers of top-line growth. The committed loyal customers become evangelists for the …

Measures derived from eye-movement data reveal that during brand choice consumers adapt to time pressure by … with high task motivation filter brand information less and pictorial information more. Consumers under time pressure … reveal that the chosen brand receives significantly more intra-brand and inter-brand saccades and longer fixation durations …

Managers of new-to-the-market ingredient brands often use brand alliances to help establish the identity of an … ingredient brand name. One common form of a brand alliance is joint branding in which an ingredient brand name is promoted on the … host brand package. For new-to-the-market or little known ingredient brands, joint branding is an opportunity for increased …