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Subject
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Theory
Marketing
96
Marketing management
58
Marketingmanagement
58
Marktforschung
51
Marketingtheorie
41
Marketing theory
37
Consumer behaviour
34
Konsumentenverhalten
34
Market research
31
USA
30
United States
27
Theorie
25
Absatz
22
Vereinigte Staaten
19
Kongress
16
Verkauf
14
Internationales Marketing
13
Selling
13
Welt
12
World
12
Beziehungsmarketing
10
International marketing
10
Relationship marketing
10
Werbung
10
Corporate Social Responsibility
9
Corporate social responsibility
9
Internet marketing
9
Online-Marketing
9
Digitalisierung
8
Digitization
8
Social Web
8
Social web
8
Verbraucher
7
Knowledge management
6
Wissensmanagement
6
Advertising
5
Artificial intelligence
5
Dienstleistung
5
Dienstleistungsmarketing
5
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Book / Working Paper
24
Journal
1
Type of publication (narrower categories)
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Konferenzschrift
11
Conference proceedings
9
Collection of articles of several authors
8
Sammelwerk
8
Graue Literatur
6
Non-commercial literature
6
Aufsatzsammlung
1
Bibliografie enthalten
1
Bibliography included
1
Elektronischer Datenträger
1
Hochschulschrift
1
Lehrbuch
1
Monografische Reihe
1
Series
1
Textbook
1
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1
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English
24
German
1
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Alderson, Wroe
1
Andreasen, Alan R.
1
Baker, George L.
1
Bartels, Robert D. W.
1
Beckwith, Neil
1
Belk, Russell W.
1
Bitner, Mary Jo
1
Blankenship, Albert Breneman
1
Brady, Michael K.
1
Breen, George E.
1
Cox, Reavis
1
Cron, William L.
1
Douglas, Susan P.
1
Ferber, Robert
1
Henderson, Geraldine Rosa
1
King, Robert L.
1
Krishnan, Ram
1
LaPlaca, Peter L.
1
Leipelt, Detlef
1
Lusch, Robert F.
1
Moore, Marian C.
1
Murphy, Patrick E.
1
Perreault, William D.
1
Shapiro, Stanley J.
1
Sheth, Jagdish N.
1
Shimp, Terence A.
1
Sturdivant, Frederick D.
1
Surprenant, Carol F.
1
Tan, Chin Tiong
1
Viswanathan, Madhu
1
Wales, Hug G.
1
Workman, John P.
1
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Institution
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American Marketing Association
24
Educators' Conference <1979, Houston, Tex.>
1
International Marketing Conference <1986, Singapur>
1
Services Marketing Conference <6, 1987, San Diego, Calif.>
1
Services Marketing Conference <7, 1988, Arlington, Va.>
1
Summer Educators' Conference <1983, Dearborn, Mich.>
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
Summer Educators' Conference <1985, Washington, DC>
1
Summer Educators' Conference <1986, Chicago, Ill.>
1
Summer Educators' Conference <1987, Toronto>
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
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Published in...
All
Series / American Marketing Association
9
AMA educators' proceedings
5
Proceedings series / American Marketing Association
3
Deutsche Hochschulschriften : DHS
1
Educators' conference proceedings
1
Fall conference / Proceedings
1
Proceedings of the ... AMA annual marketing conference
1
Proceedings of the ... National Conference of the American Marketing Association
1
Proceedings series
1
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ECONIS (ZBW)
25
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1
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25
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1
State of the art marketing research
Blankenship, Albert Breneman
;
Breen, George E.
-
1992
Persistent link: https://www.econbiz.de/10000857944
Saved in:
2
Verwendung von Einstellungskonzepten in der Marktforschung : eine Analyse von empirischen Untersuchungen
Leipelt, Detlef
-
1992
Persistent link: https://www.econbiz.de/10000859628
Saved in:
3
Emerging international strategic frontiers : proceedings of the American Marketing Association's International Marketing Conference in Singapore, June 16 - 18, 1986
Tan, Chin Tiong
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000822211
Saved in:
4
Minorities and marketing : research challenges
Andreasen, Alan R.
(
contributor
); …
-
1977
Persistent link: https://www.econbiz.de/10000548134
Saved in:
5
Multivariate methods for market and survey research
Sheth, Jagdish N.
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10000329793
Saved in:
6
Motivation and market behavior
Ferber, Robert
(
contributor
);
Wales, Hug G.
(
contributor
)
-
1958
Persistent link: https://www.econbiz.de/10000674642
Saved in:
7
Theory in marketing
Cox, Reavis
(
contributor
);
Alderson, Wroe
(
contributor
); …
-
1964
-
1. print
Persistent link: https://www.econbiz.de/10000674815
Saved in:
8
Marketing and the new science of planning
King, Robert L.
(
contributor
)
-
1968
Persistent link: https://www.econbiz.de/10000674896
Saved in:
9
Marketing theory and applications ; 2010=Vol. 21
Brady, Michael K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009377649
Saved in:
10
"Marketing theory and applications" ; 2004=Vol. 15
Cron, William L.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002170130
Saved in:
1
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