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Rossiter, John R.
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Defining the necessary components of creative, effective ads
Rossiter, John R.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 139-144
Persistent link: https://www.econbiz.de/10003808446
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2
The RAM-conveyor theory of creative strengheners in ads
Rossiter, John R.
- In:
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …
,
(pp. 119-138)
.
1994
Persistent link: https://www.econbiz.de/10001288176
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3
Marketing measurement revolution : the C-OAR-SE method and why it must replace psychometrics : commentary
Rossiter, John R.
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1561-1588
Persistent link: https://www.econbiz.de/10009539452
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4
Advertising and promotion management
Rossiter, John R.
;
Percy, Larry
-
1987
Persistent link: https://www.econbiz.de/10000782620
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5
Applying the Rossiter-Percy model to social marketing communications
Donovan, Robert J.
;
Rossiter, John R.
-
1997
Persistent link: https://www.econbiz.de/10000960570
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6
Advertising strategy : a communication theory approach
Percy, Larry
;
Rossiter, John R.
-
1980
Persistent link: https://www.econbiz.de/10000054501
Saved in:
7
The importance of choosing one good item for single-item measures of attitude towards the ad and attitude towards the brand and its generalization to all measures
Rossiter, John R.
;
Bergkvist, Lars
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
2
,
pp. 8-18
Persistent link: https://www.econbiz.de/10003854849
Saved in:
8
Why the level-free forced-choice binary measure of brand benefit beliefs works so well
Rossiter, John R.
;
Dolnicar, Sara
;
Grün, Bettina
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
2
,
pp. 239-256
Persistent link: https://www.econbiz.de/10011300244
Saved in:
9
C-OAR-SE-based single-item measures for the two-stage Technology Acceptance Model
Rossiter, John R.
;
Braithwaite, Bradley
- In:
Australasian marketing journal
21
(
2013
)
1
,
pp. 30-35
Persistent link: https://www.econbiz.de/10009697626
Saved in:
10
Pattern-matching purchase behavior and stochastic brand choice : a low involvement model
Winter, Franz L.
;
Rossiter, John R.
-
1989
Persistent link: https://www.econbiz.de/10000843158
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