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Auswahlentscheidungen bei heterogenen Angebotssets
Weiber, Rolf; Mühlhaus, Daniel; Hörstrup, Robert - In: Marketing : ZFP ; journal of research and management 32 (2010) 1, pp. 7-18
Persistent link: https://www.econbiz.de/10003954040
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Scoring of bank customers for a life insurance campaign
Schwartz, Brian (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003560172
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Marketing von Vermögensanlageprodukten im mittleren Segment privater Bankkunden
Folz, Roland - 1994
Persistent link: https://www.econbiz.de/10011298997
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Cheap-talk advertising and misrepresentation in vertically differentiated markets
Gardete, Pedro M. - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 609-621
Persistent link: https://www.econbiz.de/10009787933
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Buyer behaviour : understanding consumer psychology and marketing
Plessis, P. J. du; Rousseau, G. G. - 2008 - 4. ed.
Persistent link: https://www.econbiz.de/10003816438
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55plus Marketing : Zukunftsmarkt Senioren
Hunke, Guido; Gerstner, Reinhard - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003212145
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Identifying market segments in consumer markets : variable selection and data interpretation
Tonks, David (contributor) - 2004
Persistent link: https://www.econbiz.de/10002099391
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Rückgewinnungsmanagement: Verlorene Kunden als Zielgruppe
Stauss, Bernd - In: Kundenbeziehungen im Dienstleistungsbereich, (pp. 449-471). 2000
Persistent link: https://www.econbiz.de/10001497673
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Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Jonker, Jedid-Jah (contributor); Piersma, Nanda (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001692886