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Theory
Consumer behaviour
76
Konsumentenverhalten
75
Marketing theory
53
Marketingtheorie
50
Marketing
46
Marketing management
42
Marketingmanagement
42
Theorie
35
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30
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29
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16
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15
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13
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12
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11
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11
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10
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10
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10
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9
Persönlichkeitspsychologie
9
Scientific method
9
Wissenschaftliche Methode
9
B-to-B-Marketing
8
Business-to-business marketing
8
Corporate Social Responsibility
8
Corporate social responsibility
8
Digitale Dienste
8
Emerging economies
8
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23
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22
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4
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1
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English
35
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Sheth, Jagdish N.
34
Jacoby, Jacob
8
Bettman, James R.
6
Monroe, Kent B.
3
Christensen, Glenn L.
2
Holbrook, Morris B.
2
Lutz, Richard J.
2
Malhotra, Naresh K.
2
Sethi, S.Prakash
2
Zaltman, Gerald
2
Alba, Joseph W.
1
Belk, Russell W.
1
Brinberg, David
1
Buck, Meera J.
1
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1
Craig, C. S.
1
Dahl, Darren W.
1
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1
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1
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1
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1
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1
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1
Haugtvedt, Curtis P.
1
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1
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1
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1
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1
Jaccard, James
1
Jacobs, Rick
1
Johar, Gita V.
1
John, Deborah Roedder
1
Kahn, Barbara E.
1
Kaplan, Leon B.
1
Kassarjian, Harold H.
1
Keller, Kevin Lane
1
Keller, Punam Anand
1
Krishna, Aradhna
1
Krishnan, Balaji C.
1
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1
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1
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Legends in consumer behavior
16
Legends in marketing
5
Handbook of relationship marketing
1
Journal of customer behaviour
1
Legends in strategic marketing
1
Quantitative marketing techniques and analyses
1
The Wiley marketing series
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ECONIS (ZBW)
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1
Political economy and global affairs
Sobel, Andrew Carl
-
2006
Persistent link: https://www.econbiz.de/10013549287
Saved in:
2
The multivariate revolution in marketing research
Sheth, Jagdish N.
-
2009
Persistent link: https://www.econbiz.de/10003794433
Saved in:
3
Marketing theory : evolution and evaluation
Sheth, Jagdish N.
-
1988
-
1. [print.]
Persistent link: https://www.econbiz.de/10000765653
Saved in:
4
Multivariate methods for market and survey research
Sheth, Jagdish N.
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10000329793
Saved in:
5
Consumption values and market choices : theory and applications
Sheth, Jagdish N.
;
Newman, Bruce I.
;
Gross, Barbara L.
-
1991
Persistent link: https://www.econbiz.de/10000330784
Saved in:
6
The theory of buyer behavior
Howard, John A.
;
Sheth, Jagdish N.
-
1969
Persistent link: https://www.econbiz.de/10000054359
Saved in:
7
Consumer behavior : conceptual foundations
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969718
Saved in:
8
Cumulative index
Sheth, Jagdish N.
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10008778503
Saved in:
9
Models, theory, and methods
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238853
Saved in:
10
Research in consumer behavior
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238854
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