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Marketing research : an applied orientation
Malhotra, Naresh K. - 1993
Persistent link: https://www.econbiz.de/10000326100
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Hochrechnungsverfahren im Marketing
Schwaiger, Manfred - 1993
Persistent link: https://www.econbiz.de/10000339892
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Marketing research : an applied approach
Kinnear, Thomas C.; Taylor, James R.; Kresge, Sebastian S. - 1979
Persistent link: https://www.econbiz.de/10000048334
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Innovationen in Marketing und Handel
Schnedlitz, Peter (ed.) - 2006
Persistent link: https://www.econbiz.de/10003314089
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Bayesian statistics and marketing
Rossi, Peter E.; Allenby, Greg M.; MacCulloch, Robert - 2006 - Repr. with corr.
Persistent link: https://www.econbiz.de/10003348960
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Marketing research
Aaker, David A.; Day, George S. - 2007 - 9. ed.
Persistent link: https://www.econbiz.de/10003316482
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Measurement in marketing research : an alternative framework
Salzberger, Thomas - 2009
Persistent link: https://www.econbiz.de/10003795440
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Fundamentals of marketing research
Malhotra, Naresh K. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003445665
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55plus Marketing : Zukunftsmarkt Senioren
Hunke, Guido; Gerstner, Reinhard - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003212145
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Methoden der Marketing-Forschung : Grundlagen und Praxisbeispiele
Raab, Gerhard; Unger, Alexander; Unger, Fritz - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001851244