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Perceptual position and competitive brand strategy in a two-dimensional, two-brand market
Carpenter, Gregory S. - In: Management science : journal of the Institute for … 35 (1989) 9, pp. 1029-1044
Persistent link: https://www.econbiz.de/10001074240
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Cognitive segmentation : modeling the structure and content of customers' thoughts
Carrillat, François A.; Riggle, Robert J.; Locander, … - In: Psychology & marketing 26 (2009) 6, pp. 479-506
Persistent link: https://www.econbiz.de/10003858277
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Competitive strategies for late entry into a market with a dominant brand
Carpenter, Gregory S. - In: Management science : journal of the Institute for … 36 (1990) 10, pp. 1268-1278
Persistent link: https://www.econbiz.de/10001097173
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The promise of targeted innovation
Corstjens, Marcel; Carpenter, Gregory S.; Hasan, Tushmit M. - In: MIT sloan management review 60 (2019) 2, pp. 39-44
Persistent link: https://www.econbiz.de/10011980892
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Market-driving strategies : toward a new concept of competitive advantage
Carpenter, Gregory S.; Glazer, Rashi; Nakamoto, Kent - In: Kellogg on marketing, (pp. 103-129). 2001
Persistent link: https://www.econbiz.de/10001612977
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Competitive strategies for late entry into a market with a dominant brand
Carpenter, Gregory S.; Nakamoto, Kent - 2010
Persistent link: https://www.econbiz.de/10003888631
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Theory + practice in marketing
Lehmann, Donald R.; Carpenter, Gregory S. - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 709-710
Persistent link: https://www.econbiz.de/10011634012