//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Online advertising : defining...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theory
Online-Marketing
13,142
Internet marketing
13,026
Werbewirkung
7,991
Advertising effects
7,765
Konsumentenverhalten
6,985
Consumer behaviour
6,979
Social Web
5,949
Social web
5,942
Werbung
4,344
Advertising
4,302
Markenführung
2,467
Brand management
2,465
Electronic Commerce
2,145
Online-Handel
2,051
Online retailing
2,048
E-commerce
2,004
Viral marketing
1,857
Virales Marketing
1,855
Markenimage
1,716
Beziehungsmarketing
1,707
Relationship marketing
1,703
Brand image
1,698
Marketingmanagement
1,525
Marketing management
1,509
Internet
1,323
USA
1,090
United States
1,081
Deutschland
1,036
Germany
983
Theorie
966
Website
896
Marketing
879
Social media
873
Brand
866
Markenartikel
855
social media
842
Suchmaschine
723
Search engine
708
Market definition
608
more ...
less ...
Online availability
All
Free
237
Undetermined
193
Type of publication
All
Book / Working Paper
567
Article
392
Type of publication (narrower categories)
All
Article in journal
275
Aufsatz in Zeitschrift
275
Graue Literatur
179
Non-commercial literature
179
Hochschulschrift
152
Arbeitspapier
146
Working Paper
146
Thesis
127
Aufsatz im Buch
115
Book section
115
Bibliografie enthalten
32
Bibliography included
32
Lehrbuch
29
Collection of articles of several authors
23
Sammelwerk
23
Textbook
22
Aufsatzsammlung
14
Collection of articles written by one author
11
Sammlung
11
Systematic review
9
Übersichtsarbeit
9
Case study
6
Conference paper
6
Fallstudie
6
Konferenzbeitrag
6
Glossar enthalten
3
Glossary included
3
Konferenzschrift
3
Forschungsbericht
2
Abstract
1
Advisory report
1
Conference proceedings
1
Gutachten
1
Handbook
1
Handbuch
1
Mikroform
1
Reprint
1
more ...
less ...
Language
All
English
670
German
286
French
3
Italian
2
Polish
2
Author
All
Bauer, Hans H.
14
Esch, Franz-Rudolf
12
Bergemann, Dirk
11
Bonatti, Alessandro
10
Kaplow, Louis
9
Gierl, Heribert
8
Fritz, Wolfgang
7
Fuchs, Wolfgang
7
Unger, Fritz
7
Affeldt, Pauline Luise
6
Athey, Susan
6
Drengner, Jan
6
Duso, Tomaso
6
Evans, David S.
6
Gugler, Klaus
6
Peitz, Martin
6
Piechucka, Joanna
6
Calvano, Emilio
5
Diehl, Sandra
5
Ghosh, Arpita
5
Huber, Frank
5
Motta, Massimo
5
Sapi, Geza
5
Shelegia, Sandro
5
Shin, Jiwoong
5
Soberman, David A.
5
Tåg, Joacim
5
White, Lawrence J.
5
Wilson, Christopher
5
Abrams, Zoë
4
Albers, Sönke
4
Anderson, Simon P.
4
Ceyp, Michael
4
Gans, Joshua
4
Hanssens, Dominique M.
4
Mahdian, Mohammad
4
Mantovani, Andrea
4
Muthukrishnan, S.
4
Reich, Sandra
4
Schertler, Walter
4
more ...
less ...
Institution
All
National Bureau of Economic Research
4
American Bar Association / Section of Antitrust Law
2
Erasmus Research Institute of Management
2
Fördergesellschaft Marketing an der Universität Augsburg
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Springer Fachmedien Wiesbaden
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Association of National Advertisers
1
Centre for Economic Policy Research
1
Elinkeinoelämän Tutkimuslaitos
1
European University Institute / Department of Economics
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Helmut-Schmidt-Universität
1
Herbert von Halem Verlag
1
IGI Global
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Leuphana Universität Lüneburg
1
Macquarie University / Department of Business
1
Nationalekonomiska Institutionen <Stockholm>
1
Nomos Verlagsgesellschaft
1
Philipp Reclam Junior <Stuttgart>
1
Point-of-Purachse Advertising Institute
1
Shaker Verlag
1
Springer Gabler <Firma>
1
Uni-Taschenbücher GmbH
1
Universität Hohenheim
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Verlag Dr. Hut <München>
1
Westfälische Wilhelms-Universität Münster
1
more ...
less ...
Published in...
All
SpringerLink / Bücher
18
Gabler Edition Wissenschaft
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Discussion paper / Centre for Economic Policy Research
12
Marketing : ZFP ; journal of research and management
12
International journal of industrial organization
10
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Berichte aus der Betriebswirtschaft
8
Discussion papers / CEPR
8
Europäische Hochschulschriften / 5
8
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
8
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
8
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
8
Springer eBook Collection / Business and Economics
8
International journal of electronic commerce : IJEC
7
Journal of competition law & economics
7
Lehrbuch
7
American journal of agricultural economics
6
Cowles Foundation Discussion Paper
5
European journal of operational research : EJOR
5
Faculty & research / Insead : working paper series
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Operations research
5
Review of industrial organization : RIO
5
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
5
Working paper / National Bureau of Economic Research, Inc.
5
American economic journal
4
DUV / Wirtschaftswissenschaft
4
Economic Analysis Group discussion paper
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
Information systems research : ISR
4
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
4
Journal of economic behavior & organization : JEBO
4
NBER Working Paper
4
NBER working paper series
4
The Harvard John M. Olin discussion paper series
4
The Rand journal of economics
4
The journal of industrial economics
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
ZEW discussion papers
4
more ...
less ...
Source
All
ECONIS (ZBW)
959
Showing
1
-
10
of
959
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising at the point of purchase
1957
Persistent link: https://www.econbiz.de/10000674862
Saved in:
2
Cost of conciseness in sponsored search auctions
Abrams, Zoë
;
Ghosh, Arpita
;
Vee, Erik
- In:
Internet and network economics : third international …
,
(pp. 326-334)
.
2007
Persistent link: https://www.econbiz.de/10003648893
Saved in:
3
Personalized ad delivery when ads fatigue : an approximation algorithm
Abrams, Zoë
;
Vee, Erik
- In:
Internet and network economics : third international …
,
(pp. 535-540)
.
2007
Persistent link: https://www.econbiz.de/10003649706
Saved in:
4
Pay-per-action model for online advertising
Mahdian, Mohammad
;
Tomak, Kerem
- In:
Internet and network economics : third international …
,
(pp. 549-557)
.
2007
Persistent link: https://www.econbiz.de/10003649710
Saved in:
5
Erfolgsfaktoren des Mobile Marketing
Haehnel, Kyriaki Carolin
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003836854
Saved in:
6
A Cascade Model for externalities in sponsored search
Kempe, David
;
Mahdian, Mohammad
- In:
Internet and network economics : 4th international …
,
(pp. 585-596)
.
2008
Persistent link: https://www.econbiz.de/10003792870
Saved in:
7
Sponsored search auctions with Markovian users
Aggarwal, Gagan
;
Feldman, Jon
;
Muthukrishnan, S.
;
Pál, …
- In:
Internet and network economics : 4th international …
,
(pp. 621-628)
.
2008
Persistent link: https://www.econbiz.de/10003792906
Saved in:
8
On the equilibria and efficiency of the GSP mechanism in keyword auctions with externalities
Giotis, Ioannis
;
Karlin, Anna R.
- In:
Internet and network economics : 4th international …
,
(pp. 629-638)
.
2008
Persistent link: https://www.econbiz.de/10003792916
Saved in:
9
Suchmaschinen-Marketing : Konzepte, Umsetzung und Controlling für SEO und SEM
Bischopinck, Yvonne von
;
Ceyp, Michael
-
2009
-
2., überarb., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003623007
Saved in:
10
Estimating advertisers' values for paid search clickthroughs
Laffey, D.
;
Hunka, C.
;
Sharp, J. A.
;
Zeng, Z.
- In:
Journal of the Operational Research Society : OR
60
(
2009
)
3
,
pp. 411-418
Persistent link: https://www.econbiz.de/10003856896
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->